MAC's Upcoming 'Colour Craft' Line is a Must for Exotic Divas
Rainer Takahashi — April 17, 2009 — Fashion
References: maccosmetics
Tribal leaders and exotic divas around the world will envy MAC’s upcoming Colour Craft lineup. In this new collection, which will debut in the US this July, MAC Lipglass intertwines three shades to create a unique marbled finish, while the Mineralized Eye Shadow offers all-new shades and color combinations.
Also within the MAC Colour Craft line is the #226 brush, a small tapered eyeshadow blending brush that’s sure to give any dancer, musician, talent, or makeup artist the tribal leader attention they deserve.
Also within the MAC Colour Craft line is the #226 brush, a small tapered eyeshadow blending brush that’s sure to give any dancer, musician, talent, or makeup artist the tribal leader attention they deserve.
Trend Themes
1. Unique Color Combinations - The MAC Colour Craft line's use of three shades to create a marbled finish is an opportunity for other makeup brands to experiment with innovative color combinations that appeal to exotic divas and tribal makeup enthusiasts.
2. Mineralized Eye Shadow - The introduction of all-new shades and color combinations in MAC's Colour Craft Mineralized Eye Shadow presents an opportunity for the cosmetics industry to explore more natural and organic makeup options.
3. Specialized Brushes - The inclusion of the #226 brush in the MAC Colour Craft line highlights the demand for small tapered eyeshadow blending brushes, creating an opportunity for beauty tool manufacturers to develop more specialized brushes for dancers, musicians, talents, and makeup artists.
Industry Implications
1. Makeup Brands - Makeup brands can leverage the trend of unique color combinations seen in MAC's Colour Craft line to develop their own lines with innovative marbled finishes that will capture the attention of tribal makeup enthusiasts and exotic divas.
2. Cosmetics Industry - The introduction of all-new shades and color combinations in MAC's Colour Craft Mineralized Eye Shadow indicates a disruptive innovation opportunity for the cosmetics industry to explore and expand its offerings with more natural and organic makeup options.
3. Beauty Tool Manufacturers - The demand for small tapered eyeshadow blending brushes, as showcased by the MAC Colour Craft line, presents an opportunity for beauty tool manufacturers to develop more specialized brushes that cater to the unique needs of dancers, musicians, talents, and makeup artists.
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