Becky G's Treslúce Beauty Line Boasts Eye Makeup Products
Elena Rahman — June 28, 2021 — Pop Culture
References: treslucebeauty & happi
Treslúce Beauty is pop star Becky G's new cosmetics line. The singer partnered with Madeby Collective to create the eye-focused line. The official launch date is set to debut on June 25th, 2021.
Becky G's makeup label will begin its entrance into eye cosmetics with an eye shadow palette, eyeliners, makeup brushes, and false eyelashes. As a nod to the artist's Latin roots, Treslúce Beauty formulas include agave tequilana. The Latin ingredient is sourced from Jalisco, where Becky G's relatives are based. Consumers are thus privy to this intimate piece of the label founder's heritage. Mexican artist Monica Loya designed the makeup and product packaging. The designs are inspired by the artist's appreciation of Talavera pottery.
Image Credit: Instagram
Becky G's makeup label will begin its entrance into eye cosmetics with an eye shadow palette, eyeliners, makeup brushes, and false eyelashes. As a nod to the artist's Latin roots, Treslúce Beauty formulas include agave tequilana. The Latin ingredient is sourced from Jalisco, where Becky G's relatives are based. Consumers are thus privy to this intimate piece of the label founder's heritage. Mexican artist Monica Loya designed the makeup and product packaging. The designs are inspired by the artist's appreciation of Talavera pottery.
Image Credit: Instagram
Trend Themes
1. Celebrity-branded Cosmetics - Opportunity for other celebrities to launch their own makeup lines and leverage their personal brand.
2. Incorporating Cultural Heritage Into Beauty Products - Opportunity for beauty brands to incorporate culturally significant ingredients and designs into their products to appeal to a diverse audience.
3. Eye-focused Makeup Products - Opportunity for beauty brands to introduce eye-focused makeup products and capitalize on the growing trend of eye makeup during the COVID-19 era.
Industry Implications
1. Beauty and Cosmetics - Beauty brands can leverage celebrity partnerships and cultural heritage to appeal to a broader audience and launch eye-focused makeup products.
2. Fashion and Entertainment - Fashion and entertainment industries can collaborate with beauty brands to launch celebrity-branded cosmetics and incorporate unique cultural designs into product packaging.
3. Marketing and Branding - Marketing and branding industries can help beauty brands develop and promote celebrity-branded cosmetics and eye-focused makeup products that highlight cultural heritage.
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