ORTEGA's Agave Glow Adds a Flush of Color to the Lips and Cheeks
Laura McQuarrie — March 27, 2024 — Fashion
References: etienneortega & businesswire
Beauty brand ORTEGA by celebrity makeup artist Etienne Ortega launched four pigment-rich products infused with Blue Agave from his native Mexico, including the Agave Glow Color Stick.
This multi-use stick delivers lightweight, buildable color with skin-caring benefits from Blue Agave leaf extract, Vitamin E and jojoba oil. With shades like Petals, Nubes and Euphoric, the Agave Glow Color Stick is ready to be swiped across the lips and cheeks to create a natural-looking flush or a pop of color that flatters all skin tones.
"I’m incredibly excited and proud to introduce ORTEGA, a new line of accessible and inclusive lip products that blends my love for craftsmanship and my Mexican heritage, said Ortega, "I’ve already been using these products on my clients for years, and now everyone is invited to join La Familia."
This multi-use stick delivers lightweight, buildable color with skin-caring benefits from Blue Agave leaf extract, Vitamin E and jojoba oil. With shades like Petals, Nubes and Euphoric, the Agave Glow Color Stick is ready to be swiped across the lips and cheeks to create a natural-looking flush or a pop of color that flatters all skin tones.
"I’m incredibly excited and proud to introduce ORTEGA, a new line of accessible and inclusive lip products that blends my love for craftsmanship and my Mexican heritage, said Ortega, "I’ve already been using these products on my clients for years, and now everyone is invited to join La Familia."
Trend Themes
1. Multi-use Beauty Products - Innovative beauty products like ORTEGA's Agave Glow Color Stick offer multi-use application for enhanced convenience and versatility.
2. Natural Ingredients Infusion - The use of Blue Agave leaf extract in cosmetics signals a trend towards incorporating natural, skin-caring ingredients in beauty products.
3. Inclusive Beauty Lines - ORTEGA's inclusive lip products highlight a growing trend in launching beauty lines that cater to a diverse range of consumers.
Industry Implications
1. Beauty & Cosmetics - The beauty and cosmetics industry can explore opportunities in developing multi-use products infused with natural ingredients for a wider consumer base.
2. Ethical Skincare - The skincare industry can capitalize on the trend of incorporating ethically sourced ingredients like Blue Agave leaf extract for skin-enhancing benefits.
3. Makeup Artistry - The makeup artistry sector has the potential to create inclusive beauty lines that celebrate diverse cultural influences, offering products suitable for all skin tones.
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