Prakti's SapnaSoft Fuses Ancient Ayurvedic and Advanced Ingredients
Laura McQuarrie — September 21, 2023 — Fashion
References: instagram & praktibeauty
Prakti specializes in creating Indian-inspired skincare for the modern woman and its latest launch, SapnaSoft, delivers essential moisturization and deep hydration. The brand's weightless, high-performance whipped moisturizer was inspired by the founder of Prakti's Indian-American identity and experience in practicing Ayurveda. In this formula, natural ceramides mingle with sodium hyaluronate and other time-tested ingredients like ashwagandha, sea buckthorn berry and apricot kernel oil.
Crafted to nourish and promote healthy skin, this product serves as a gateway to mindful self-care, inviting users to embrace moments of rejuvenation. Infused with aromatherapeutic ingredients such as clove bud oil and neroli oil, SapnaSoft not only pampers the skin but also grounds the senses, transforming ordinary home bathrooms into tranquil spa-like sanctuaries through the power of scent.
Crafted to nourish and promote healthy skin, this product serves as a gateway to mindful self-care, inviting users to embrace moments of rejuvenation. Infused with aromatherapeutic ingredients such as clove bud oil and neroli oil, SapnaSoft not only pampers the skin but also grounds the senses, transforming ordinary home bathrooms into tranquil spa-like sanctuaries through the power of scent.
Trend Themes
1. Indian-inspired Skincare - The fusion of ancient Ayurvedic and advanced ingredients in Prakti's SapnaSoft moisturizer taps into the growing demand for holistic beauty solutions.
2. Mindful Self-care - Prakti's SapnaSoft moisturizer offers users an opportunity to embrace moments of rejuvenation and engage in self-care practices.
3. Aromatherapeutic Skincare - The inclusion of ingredients like clove bud oil and neroli oil in Prakti's SapnaSoft moisturizer caters to the rising trend of using scent for therapeutic purposes.
Industry Implications
1. Beauty and Skincare - The rise of Indian-inspired skincare products like Prakti's SapnaSoft moisturizer presents growth opportunities in the beauty and skincare industry.
2. Holistic Wellness - The fusion of ancient Ayurvedic principles and modern skincare in Prakti's SapnaSoft moisturizer reflects the growing demand for holistic wellness products.
3. Aromatherapy - The integration of aromatherapeutic ingredients in Prakti's SapnaSoft moisturizer aligns with the expanding aromatherapy industry.
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