Instacart is Offering Christmas Tree Delivery
Michael Hemsworth — December 6, 2022 — Business
References: instacart & progressivegrocer
Instacart has announced it will be offering fresh Christmas tree delivery as a way to offer consumers an easier method of getting ready for the holiday season.
The brand is offering the tree deliveries as part of its newly launched big & Bulky solution, which will offer the delivery of trees up to five-feet tall from a variety of retailers including grocery, home improvement and wholesale. Shoppers will even help to trim the tree for customers by having them trimmed and leveled according to deliver instructions. The tree delivery service is being launched as a nationwide option in the US for consumers to take advantage of.
Chief Product Officer Daniel Danker spoke on the fresh Christmas tree delivery service saying, "We’re excited to offer Instacart customers same-day, nationwide tree delivery this holiday season. Trimming a holiday tree is a beloved annual tradition for many families and we’re delighted to offer a convenient and time-saving way for customers to get their trees and seasonal decor with just a few taps, so they can spend more time holidaying and less time hauling.”
The brand is offering the tree deliveries as part of its newly launched big & Bulky solution, which will offer the delivery of trees up to five-feet tall from a variety of retailers including grocery, home improvement and wholesale. Shoppers will even help to trim the tree for customers by having them trimmed and leveled according to deliver instructions. The tree delivery service is being launched as a nationwide option in the US for consumers to take advantage of.
Chief Product Officer Daniel Danker spoke on the fresh Christmas tree delivery service saying, "We’re excited to offer Instacart customers same-day, nationwide tree delivery this holiday season. Trimming a holiday tree is a beloved annual tradition for many families and we’re delighted to offer a convenient and time-saving way for customers to get their trees and seasonal decor with just a few taps, so they can spend more time holidaying and less time hauling.”
Trend Themes
1. On-demand Christmas Tree Delivery - Delivery services are offering fresh Christmas trees to customers, providing an opportunity for other delivery services to add Christmas trees to their offerings as well.
2. Big and Bulky Delivery Solutions - The launch of Instacart's big and bulky solution shows a shift towards delivering larger items, providing an opportunity for retailers to consider expanding their delivery options.
3. Convenience and Time-saving Services - Instacart's tree delivery service highlights the desire for convenience and time-saving services, opening up space for other businesses to provide similar offerings.
Industry Implications
1. Delivery Services - Delivery services, such as post offices or couriers, which normally handle smaller packages should consider expanding their service to include the delivery of larger items like Christmas trees.
2. Retail Industry - Retailers such as home improvement or wholesale stores, who sell Christmas trees, should consider partnering with delivery services to expand their customer base and increase convenience.
3. Tech Industry - Technology companies could develop apps that provide real-time tracking of the delivery of Christmas trees and other large items, reducing the stress and uncertainty of waiting for delivery.
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