Asda's Holiday Tree Lights Up When People Sing Michael Bublé Songs
Laura McQuarrie — November 10, 2023 — Marketing
References: corporate.asda
To kick off the festive season, Adsa set up a holiday tree display with lights that are "100% Michael Bublé-powered" and reliant on people singling to illuminate. The first-of-its-kind karaoke-inspired Christmas tree uses technology to detect when a person is singing along to Bublé's rendition of Walking in a Winter Wonderland, and when it does, it activates more than 300 meters of lights. The custom-made technology makes the most of voice recognition to determine the singer's level of effort and pitch, so the more notes they hit correctly, and the more of a show people put on, the more brilliantly the tree glows.
The 20-foot Christmas tree is set to be stationed outside of London’s Kings Cross Station for just one day only. This festive tree ties in with Asda's Christmas advert starring the Canadian singer.
The 20-foot Christmas tree is set to be stationed outside of London’s Kings Cross Station for just one day only. This festive tree ties in with Asda's Christmas advert starring the Canadian singer.
Trend Themes
1. Interactive Holiday Decorations - An emerging trend in holiday decorations is the use of interactive technology, such as Asda's karaoke-inspired Christmas tree that lights up when people sing Michael Bublé songs.
2. Voice-activated Illumination - Voice recognition technology is being incorporated into various products, as demonstrated by Asda's Christmas tree that uses voice recognition to determine the singer's effort and pitch, activating the lights accordingly.
3. Celebrity Tie-in Promotions - Companies are increasingly collaborating with celebrities to create unique and attention-grabbing promotional campaigns, like Asda's partnership with Michael Bublé for their karaoke Christmas tree display.
Industry Implications
1. Retail - The retail industry can explore the potential of interactive and voice-activated holiday decorations to enhance customer experiences and drive foot traffic to stores.
2. Technology - The technology industry has opportunities to further advance voice recognition technology and explore its applications beyond traditional use cases.
3. Entertainment - The entertainment industry can explore collaborations with brands to create innovative and engaging promotional campaigns, leveraging the popularity of celebrities.
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