Short, Bark and Sides Pampers Pets and Their Owners at the Same Time
Laura McQuarrie — November 29, 2022 — Marketing
References: famouscampaigns
Short, Bark and Sides is popping up in London for just two days in December and it offers dog owners the chance to enjoy being pampered with their pet at their side. Some of the services offered to visitors include polish/paw trim and clip; or a wash and bouncy blow-dry/fur-facial, or the spritz and paw-dicure, and all the while, the experience is enhanced with complimentary prosecco for people and pawsecco for pets.
Pet owners and their pets will not only walk out feeling their best, they will also get the chance to share their special memory in the form of a digital Christmas card. This pop-up comes from Wisdom Panel, the provider of comprehensive pet DNA tests, based on findings that say 80% of dog owners prioritize their pet’s grooming.
Pet owners and their pets will not only walk out feeling their best, they will also get the chance to share their special memory in the form of a digital Christmas card. This pop-up comes from Wisdom Panel, the provider of comprehensive pet DNA tests, based on findings that say 80% of dog owners prioritize their pet’s grooming.
Trend Themes
1. Pet-and-owner Salons - Pop-up pet-and-owner salons are transforming the pet grooming industry by offering memorable experiences for pet owners and their pets.
2. Pet-inclusive Experiences - Businesses are recognizing the importance of including pets in consumer experiences, presenting opportunities for innovators in the pet-friendly hospitality industry.
3. Technology for Personalized Grooming Services - Advancements in technology are enabling grooming businesses to provide personalized and efficient services, creating opportunities for tech innovations in the pet grooming industry.
Industry Implications
1. Pet Grooming - Pet grooming businesses can enhance their services by adopting pet-and-owner salons, providing unique experiences for pet owners and their pets.
2. Hospitality - Pet-inclusive experiences like pop-up pet-and-owner salons provide opportunities for the hospitality industry to innovate and cater to pet owners.
3. Technology - Advancements in technology can revolutionize the pet grooming industry by providing personalized and efficient grooming services for pets and their owners.
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