F. MÉNARD's Traditional Brand Identify is Chic and Nostalgic
Farida Helmy — April 1, 2014 — Lifestyle
References: lg2boutique & thedsgnblog
Giving the pork trade a chic and hipster looking vibe, this updated traditional brand identify for F. MÉNARD gives the family business a new lease on life.
The 50-year-old F. MÉNARD family business is in the pork production trade. Wanting an identity that both drew from the tradition of F. MÉNARD's long history and wanting a modern makeover, the business got creative agency lg2boutique to spice up their traditional brand identify. The agency did an awesome job.
The new branding is subtle, sophisticated, nostalgic and contemporary.
"The platform blends genuine old photos with contemporary shots, proving in one glance that, to guarantee top quality meat, innovation truly is the company’s top priority," says the design team at lg2boutique.
The 50-year-old F. MÉNARD family business is in the pork production trade. Wanting an identity that both drew from the tradition of F. MÉNARD's long history and wanting a modern makeover, the business got creative agency lg2boutique to spice up their traditional brand identify. The agency did an awesome job.
The new branding is subtle, sophisticated, nostalgic and contemporary.
"The platform blends genuine old photos with contemporary shots, proving in one glance that, to guarantee top quality meat, innovation truly is the company’s top priority," says the design team at lg2boutique.
Trend Themes
1. Nostalgic Branding - Leveraging nostalgia in brand identity can create a chic and hipster appeal for traditional businesses.
2. Authenticity in Design - Blending genuine old photos with contemporary shots can showcase a brand's commitment to quality and innovation.
3. Modernizing Traditional Brands - Infusing subtle sophistication and contemporary elements into traditional brand identities can give businesses a new lease on life.
Industry Implications
1. Food Production - Traditional food production companies can explore nostalgic branding to attract modern consumers and revitalize their image.
2. Creative Agency - Creative agencies specializing in brand identity can offer modernizing solutions that blend authenticity and innovation.
3. Meat Processing - Meat processing companies can benefit from updating their brand identities to reflect a balance between tradition and modernity, appealing to a wide range of consumers.
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