BrewDog Planet Pale Boasts Pineapple and Lime Flavors
Michael Hemsworth — September 15, 2021 — Eco
References: brewdog & talkingretail
The BrewDog Planet Pale beer is arriving in the UK to replace the brand's original pale ale and provide consumers with a more sustainable option to enjoy. The beer is achieved using session-strength grassy hops to achieve pineapple and lime flavors, while also featuring an ABV of 4.3%. The beer comes in single 440ml cans priced at £2.25 each, while patrons can also pick up four-packs of 330ml cans priced at £5.
Head of Customer Marketing at BrewDog Alex Dullard spoke further on the launch of the BrewDog Planet Pale pale ale saying, "Following the re-launch of Lost Lager in the spring, we established that 70% of beer drinkers are more likely to purchase a beer made in a sustainable way, presenting a huge opportunity to grow frequency and penetration with a planet-friendly beer offering, that can be enjoyed responsibly. With its sub-5% ABV, new BrewDog Planet Pale, offers a solution for retailers that balances session-ability with flavour, providing the sweet spot for this style of beer.”
Head of Customer Marketing at BrewDog Alex Dullard spoke further on the launch of the BrewDog Planet Pale pale ale saying, "Following the re-launch of Lost Lager in the spring, we established that 70% of beer drinkers are more likely to purchase a beer made in a sustainable way, presenting a huge opportunity to grow frequency and penetration with a planet-friendly beer offering, that can be enjoyed responsibly. With its sub-5% ABV, new BrewDog Planet Pale, offers a solution for retailers that balances session-ability with flavour, providing the sweet spot for this style of beer.”
Trend Themes
1. Sustainable Beer - Breweries can explore ways to produce sustainable beer to attract eco-conscious consumers.
2. Session-strength Hops - Researching alternative ingredients such as grassy hops can provide new flavors for beer enthusiasts who prefer lighter brews.
3. Responsibly Enjoyable Beer - Creating sub-5% ABV beers can be a marketing strategy to reach health-conscious consumers while still providing flavor and session-ability.
Industry Implications
1. Brewing Industry - Breweries can innovate their brewing process to produce planet-friendly and healthier beers for eco-conscious and health-conscious customers.
2. Alcohol Retail Industry - Retailers can offer a selection of sustainable, sessionable, and responsibly enjoyable beers that cater to consumers' changing lifestyle choices and preferences.
3. Alternative Ingredient Industry - Alternative ingredient producers can focus on producing ingredients such as session-strength grassy hops to provide new flavors that align with craft beer drinkers' preferences for lighter brews.
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