The Tostitos 'Party Safe Bag' Helps Consumers Get Home Safely
With the Super Bowl around the corner, the Tostitos Party Safe Bag is designed to address one of the potential concerns that comes with those raucous Sunday night parties. The technological bag uses a sensitive microcontroller, LEDs and an NFC chip to order consumers an Uber if necessary.
There are two items that are virtually guaranteed at most Super Bowl parties: snacks and alcoholic drinks. While there's nothing wrong with doing a little drinking for the big game, Tostitos is invested in getting people home safely after the final whistle is blown. That's its plan with the Tostitos Party Safe Bag.
The bag is embedded with a microcontroller that detects small traces of alcohol on a person's breath. A ring of LEDs on the bag will change color based on the alcohol level detected, turning red and morphing into a steering wheel if they're over the limit. The bags will also display an Uber code, and an NFC chip lets consumers order a ride by simply tapping their phone against the bag.
There are two items that are virtually guaranteed at most Super Bowl parties: snacks and alcoholic drinks. While there's nothing wrong with doing a little drinking for the big game, Tostitos is invested in getting people home safely after the final whistle is blown. That's its plan with the Tostitos Party Safe Bag.
The bag is embedded with a microcontroller that detects small traces of alcohol on a person's breath. A ring of LEDs on the bag will change color based on the alcohol level detected, turning red and morphing into a steering wheel if they're over the limit. The bags will also display an Uber code, and an NFC chip lets consumers order a ride by simply tapping their phone against the bag.
Trend Themes
1. Smart-technology Snack Bags - Creating more innovative bags that use smart technology to help ensure customers' safety and convenience.
2. Alcohol-level Detection Devices - Developing devices that use microcontrollers and LEDs to detect alcohol levels, including wearables and smart accessories.
3. Safe-ride Ordering Tools - Expanding the use of NFC chips and digital codes that allow consumers to order a safe ride home with just a tap of their smartphone.
Industry Implications
1. Snack and Food Industry - Innovation opportunity to create more snack and food products that feature safety features, such as smart technology.
2. Wearable and Smart Accessory Industry - Innovation opportunity to create wearable and smart accessories that can detect a person's alcohol levels and offer safe-ride ordering tools.
3. Transport and Ridesharing Industry - Innovation opportunity to partner with snack and food companies to expand the availability of safe-ride ordering tools and NFC chips for customers.
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