Freshii is Putting a Healthy Spin on the Classic Tortilla Soup
Katherine Pendrill — January 15, 2018 — Lifestyle
References: facebook & qsrmagazine
To help consumers stay warm in the cold winter months, the healthy fast food chain Freshii has debuted a bold new Tortilla Soup. Made with a flavorful mix of veggies and beans, the soup is a healthy way to fuel long winter days.
Freshii's new Tortilla Soup is a healthy take on the classic Mexican dish. The dish starts with a base of spicy chicken tortilla broth, which is then loaded with nutrient-dense ingredients such as brown rice, black beans, kale, corn, cilantro, and avocado. Gluten-free tortilla chips are then sprinkled on top for extra crunch.
To promote the healthy new dish, Freshii will be working with influencers across North America who share the brand's passion for wellness. The brand will also donate to the Mexican Red Cross as a way of giving back. As Freshii's VP of Marketing Melissa Gallagher explains, "We wanted to celebrate and support the Mexican culture while sharing its well-loved flavors with the world—in the way we know best."
Freshii's new Tortilla Soup is a healthy take on the classic Mexican dish. The dish starts with a base of spicy chicken tortilla broth, which is then loaded with nutrient-dense ingredients such as brown rice, black beans, kale, corn, cilantro, and avocado. Gluten-free tortilla chips are then sprinkled on top for extra crunch.
To promote the healthy new dish, Freshii will be working with influencers across North America who share the brand's passion for wellness. The brand will also donate to the Mexican Red Cross as a way of giving back. As Freshii's VP of Marketing Melissa Gallagher explains, "We wanted to celebrate and support the Mexican culture while sharing its well-loved flavors with the world—in the way we know best."
Trend Themes
1. Healthy Fast Food - Freshii's Tortilla Soup shows the growing trend towards healthier fast food options.
2. Ethnic Cuisine Reimagined - Freshii's healthy twist on classic Mexican dishes signals a trend towards reimagining ethnic cuisines to meet modern health standards.
3. Marketing with a Cause - Freshii's partnership with the Mexican Red Cross demonstrates a trend towards marketing initiatives that give back to communities and promote social responsibility.
Industry Implications
1. Fast Food - Fast food chains like Freshii can use this trend to create healthier menu options and cater to health-conscious customers.
2. Casual Dining - Casual dining restaurants can explore opportunities to re-imagine classic ethnic dishes with healthier ingredients to cater to health-conscious customers.
3. Marketing and Advertising - Marketing firms can suggest collaborations between brands and organizations that align with the brand's mission and promote social responsibility as part of their marketing strategy.
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