Charles Worthington's new Shampoo Neutralizes Undesired Tones in Brunettes
Laura McQuarrie — March 21, 2018 — Fashion
References: instagram & refinery29
Purple toning shampoo and conditioner products are must-haves for those who are looking to achieve the perfect blonde shade, as the products help to neutralize brass tones. While these violet-depositing shampoos primarily help blondes achieve the best, boldest color possible, there are few options on the market for brunettes.
Charles Worthington recently launched a line of toning blue shampoos that help to remove red and orange tones from brunette hair, all the while enhancing its shine. The ColourPlex Toning Blue Shampoo, which helps to reduce breakage by more than 90%, is best followed by the ColourPlex Restoring Brunette Conditioner.
Charles Worthington's haircare range also includes other solutions for brunettes, such as shampoos that help to protect and enhance one's desired color.
Charles Worthington recently launched a line of toning blue shampoos that help to remove red and orange tones from brunette hair, all the while enhancing its shine. The ColourPlex Toning Blue Shampoo, which helps to reduce breakage by more than 90%, is best followed by the ColourPlex Restoring Brunette Conditioner.
Charles Worthington's haircare range also includes other solutions for brunettes, such as shampoos that help to protect and enhance one's desired color.
Trend Themes
1. Blue Toning Shampoos for Brunettes - There is a need in the haircare market for blue toning shampoos that neutralize red and orange tones in brunette hair.
2. Colourplex Technology for Haircare Products - Innovative technology like ColourPlex which reduces hair breakage by over 90% can disrupt the haircare market by offering competitive advantages.
3. Color Protecting Shampoos - Haircare solutions that help protect and enhance hair color offerings are becoming essential as consumers prioritize hair care products that reduce hair damage and maintain color vibrancy.
Industry Implications
1. Haircare Industry - Haircare companies can innovate by addressing the lack of blue toning shampoo products for brunettes, expand their offerings to provide solutions for different shades that cater to consumers' haircare needs.
2. Beauty and Cosmetics Industry - Incorporating innovative haircare technology like ColourPlex can differentiate and offer a competitive advantage within the market and potentially open opportunities for expansion into other personal care product lines.
3. Retail Industry - Retailers can benefit from offering a diverse range of haircare products that cater to consumers' needs and priorities, like offering haircare solutions that protect and enhance hair color and reduce damage.
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