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Plant-Powered Purple Shampoos

Clean the Sky - Positive Eco Trends & Breakthroughs

The Bright Balance Hairbath Gently Cleanses & Tones Color

— October 6, 2022 — Fashion
Innersense's Bright Balance Hairbath is a gentle and effective solution for maintaining a healthy-looking hair color while cleansing. This purple-hued vegan shampoo is a solution for all hair types and textures, and it's ideal for touching up hair that has become brassy or yellow in between salon visits. As brand founder Greg Starkman said, "We wanted to formulate a collection specifically to nourish and tone gray, blonde and bleached hair without silicones or other common cosmetic ingredients that build up over time and compromise overall hair health."

In this formula, ingredients like apple extract, rice syrup and monoi oil work hard to deliver deep protection and nourishment.

The Bright Balance Hairbath pairs perfectly with the Bright Balance Conditioner, a toning conditioner that's packaged in a twin purple bottle but with a pump dispenser.
Trend Themes
1. Plant-powered Haircare - Using natural and vegan ingredients for haircare that addresses specific hair problems like damage, color imbalance, etc.
2. Toning Color-enhancing Shampoos - Shampoos that balance and tone color while cleansing the hair.
3. Clean Beauty Hair Products - Using organic and natural ingredients for hair and scalp health while avoiding harmful substances.
Industry Implications
1. Natural Beauty Industry - Manufacture natural and organic haircare products.
2. Color-enhancing Haircare Industry - Produce hair products that enhance and balance hair color, especially for in-between salon visits.
3. Clean Beauty Products Industry - Manufacture personal care products free from harsh chemicals and ingredients to promote well-being.
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