tokyobike Special Edition Bikes Released to Celebrate Store Opening
Romina S. Cortellucci — May 23, 2012 — Lifestyle
References: tokyobike & thinkcontra
The tokyobike Special Edition Artist Bikes were created to celebrate the opening of the UK Store. The bicycle company tokyobike was created in 2002 based in the old Tokyo suburb of Yanaka. The name of the company is based on the fact that the tokyobike was designed for Tokyo, similar to how mountain bikes are designed for mountains. However, the grand opening of the London store marks tokyobike's move into the European market.
The bicycles use a slim compact frame so they are easy to ride as the user discovers a city. Each bike provides a different perspective reflective of the artist who designed it. This series features the work of artists A.Four / Lucas Price, Mike Gupp, Alex Daw, Soju Tanaka, Simon Memel and Tom Pearson. This collaboration worked to create six stunning rides.
The bicycles use a slim compact frame so they are easy to ride as the user discovers a city. Each bike provides a different perspective reflective of the artist who designed it. This series features the work of artists A.Four / Lucas Price, Mike Gupp, Alex Daw, Soju Tanaka, Simon Memel and Tom Pearson. This collaboration worked to create six stunning rides.
Trend Themes
1. Collaborative Bicycles - Opportunity for artists and brands to collaborate in designing unique and personalized bicycles.
2. Artist-designed Products - Growing trend of artists lending their creative talents to design products in various industries.
3. Compact City Bikes - Increasing demand for slim and compact bicycles that are convenient and easy to use in urban environments.
Industry Implications
1. Bicycle Manufacturing - Disruptive innovation opportunity for bicycle manufacturers to collaborate with artists and create limited edition designs to attract new customers.
2. Art and Design - Opportunity for artists to expand their creative endeavors by collaborating with companies in creating artist-designed products.
3. Urban Mobility - Growth opportunity for companies in the urban mobility sector to provide compact and customizable bicycles for city dwellers.
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