The Banksy Collection Will be a Permanent Intallation at Tokyo Smoke
Jana Pijak — July 7, 2020 — Business
References: ca.tokyosmoke & newsfilecorp
Toronto-based cannabis lifestyle brand Tokyo Smoke opened its newest location in the city's Bloor Street East neighbourhood -- highlighting a diverse product range and a collection of limited edition works from famed street artist Banksy.
The Bristish artist is best known for his subversive subject matter and the mystery surrounding his identity. With that, he has gained a mass following globally, and his celebrated works are now finding a home inside Tokyo Smoke's newest retail space. The store's private art collection was curated by owner Rob Heydon, and includes a number of rare pieces, including some that have never been seen in Canada.
In addition to highlighting pieces from Banksy, the retail space installation also spotlights works from other prominent names like Pure Evil, Warhol and Kaws. "In these strange times, it felt fitting to allow customers to browse, shop and learn about cannabis while enjoying some art while waiting patiently as we practise social distancing," said owner Rob Heydon about the new retail installation that aims to enhance customers' shopping experience during an uncertain time when social distancing continues to be used as a COVID-19 safety measure.
Image Credit: Tokyo Smoke
The Bristish artist is best known for his subversive subject matter and the mystery surrounding his identity. With that, he has gained a mass following globally, and his celebrated works are now finding a home inside Tokyo Smoke's newest retail space. The store's private art collection was curated by owner Rob Heydon, and includes a number of rare pieces, including some that have never been seen in Canada.
In addition to highlighting pieces from Banksy, the retail space installation also spotlights works from other prominent names like Pure Evil, Warhol and Kaws. "In these strange times, it felt fitting to allow customers to browse, shop and learn about cannabis while enjoying some art while waiting patiently as we practise social distancing," said owner Rob Heydon about the new retail installation that aims to enhance customers' shopping experience during an uncertain time when social distancing continues to be used as a COVID-19 safety measure.
Image Credit: Tokyo Smoke
Trend Themes
1. Street Art Integration - The integration of street art into retail spaces offers an immersive and unique shopping experience, attracting customers and creating brand loyalty.
2. Curated Art Collections - Curating art collections in retail spaces adds value to the customer experience, allowing brands to display their unique aesthetic and appeal to art enthusiasts.
3. Art-inspired Retail Experiences - Combining art with retail creates innovative experiences that go beyond traditional shopping, encouraging customers to spend more time in-store and increasing sales potential.
Industry Implications
1. Cannabis Retail - The cannabis retail industry can leverage curated art installations to differentiate their stores, enhance the overall ambiance, and attract a wider consumer base.
2. Fashion Retail - Fashion retailers can collaborate with street artists to create unique store designs, adding an artistic touch that resonates with their target audience and sets them apart from competitors.
3. Art Galleries - Art galleries can explore partnerships and collaborations with retailers to showcase their artists' works in new and unconventional spaces, reaching a wider audience and increasing exposure.
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