Mackie's of Scotland Toffee Fudge Ice Cream is Decadent
Michael Hemsworth — April 13, 2023 — Lifestyle
Mackie's of Scotland Toffee Fudge Ice Cream is the latest addition to the brand's flavor portfolio that's perfect for shoppers in the UK to pick up this summer when in search of a satisfyingly decadent dessert.
The ice cream is crafted on the Mackie farm in Aberdeenshire using fresh milk from its own dairy cows, while a toffee swirl flavor is created thanks to a new sauce machine that allows for in-house production with no outsourcing. The ice cream is being launched at Tesco locations in Scotland as well as at Ocado locations in England and Wales.
Development Director Kristin McNutt commented on the Mackie's of Scotland Toffee Fudge Ice Cream saying, "When developing the product, we gathered numerous amounts of data on trends, supplier ideas and market gap analysis, and ended up with a host of different flavour ideas. We narrowed it down to five flavour concepts, and our research found toffee fudge to be by far the most popular.”
The ice cream is crafted on the Mackie farm in Aberdeenshire using fresh milk from its own dairy cows, while a toffee swirl flavor is created thanks to a new sauce machine that allows for in-house production with no outsourcing. The ice cream is being launched at Tesco locations in Scotland as well as at Ocado locations in England and Wales.
Development Director Kristin McNutt commented on the Mackie's of Scotland Toffee Fudge Ice Cream saying, "When developing the product, we gathered numerous amounts of data on trends, supplier ideas and market gap analysis, and ended up with a host of different flavour ideas. We narrowed it down to five flavour concepts, and our research found toffee fudge to be by far the most popular.”
Trend Themes
1. In-house Flavor Creation - The use of a new sauce machine for in-house toffee swirl flavor production creates opportunities for businesses to develop unique and proprietary flavors.
2. Artisanal Dairy Products - Consumer demand for fresh milk from local farms and artisanal dairy products opens opportunities for small-scale, specialty dairy businesses.
3. Decadent Dessert Offerings - Consumer interest in indulgent and satisfying dessert options creates opportunities for food businesses to develop more rich and luxurious dessert products.
Industry Implications
1. Artisanal Dairy - Small-scale, specialty dairy businesses that produce fresh milk and high-quality dairy products using traditional methods can appeal to consumers seeking artisanal products.
2. Ice Cream Industry - Innovation in the ice cream industry, such as in-house flavor creation, can help brands stand out in a crowded market and appeal to consumers' desire for unique and indulgent dessert options.
3. Dessert Industry - The growing consumer interest in decadent dessert offerings presents opportunities for businesses to develop and market more premium and luxurious dessert products, such as high-end ice creams and artisanal pastries.
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