The Cadbury Caramel Ice Cream is Packed with Flavor
Michael Hemsworth — April 25, 2020 — Marketing
References: froneri.uk & conveniencestore
The Cadbury Caramel Ice Cream has been created by Froneri in the UK as a new frozen treat option for consumers who have a penchant for the namesake brand's iconic treats. The dessert is made with caramel ice cream along with pieces of Cadbury in the mix along with a caramel core that boasts a velvety smooth texture to balance well with the crunchy bits in the mix. The ice cream will feature a suggested retail price point of £3 and will join the brand's existing range of frozen treats including Flake, Cadbury Double Decker and Crunchie.
Froneri UK Head of Marketing Brunhilde van Antwerp spoke on the Cadbury Caramel Ice Cream saying, "Caramel is a hugely popular flavor which over-indexes with family audiences in both ice cream and confectionery, and so we feel confident that this indulgent and innovative product is going to really build on the success and fame of such a popular confectionery bar.”
Froneri UK Head of Marketing Brunhilde van Antwerp spoke on the Cadbury Caramel Ice Cream saying, "Caramel is a hugely popular flavor which over-indexes with family audiences in both ice cream and confectionery, and so we feel confident that this indulgent and innovative product is going to really build on the success and fame of such a popular confectionery bar.”
Trend Themes
1. Indulgent Ice Creams - Disruptive innovation opportunity: Create new and unique ice cream flavors that cater to consumers' desire for indulgence.
2. Caramel Flavors - Disruptive innovation opportunity: Develop a range of products that highlight the popular caramel flavor, appealing to a wide range of consumers.
3. Innovative Frozen Treats - Disruptive innovation opportunity: Explore new ways to combine textures and ingredients in frozen treats to create unique and exciting flavor experiences.
Industry Implications
1. Ice Cream Industry - Disruptive innovation opportunity: Incorporate new flavors and textures into traditional ice cream products to attract a broader consumer base and increase market share.
2. Confectionery Industry - Disruptive innovation opportunity: Expand the confectionery product offerings by introducing confectionery-inspired frozen treats, tapping into the popularity of both ice cream and confectionery flavors.
3. Food and Beverage Industry - Disruptive innovation opportunity: Incorporate unexpected flavors, such as caramel, into various food and beverage products to create unique taste experiences and stand out in the competitive market.
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