Sabra's Portable Product Line Repositions Hummus as a Breakfast Item
Laura McQuarrie — March 12, 2019 — Lifestyle
References: sabra & prnewswire
After launching its Breakfast Avocado Toast, Sabra is now expanding upon its range of portable toast breakfast solutions with new options centered around hummus.
Consumers have come to know and love hummus as a healthy, protein-packed snack but with its new portable breakfast product line, Sabra is reintroducing hummus as a quick and easy morning meal. Sabra's newest products include two kinds of Hummus Toast in varieties like Everything Hummus Toast and Lemon Poppy Seed Hummus Toast. These products pair the spreads with whole grain toasts, which are packaged with seasoning packets that can be mixed into the spreads for added flavor.
These nourishing grab-and-go breakfasts will help to satisfy time-starved consumers and provide a source of plant-based protein along with fiber and whole grains to start the day on a healthy, positive note.
Consumers have come to know and love hummus as a healthy, protein-packed snack but with its new portable breakfast product line, Sabra is reintroducing hummus as a quick and easy morning meal. Sabra's newest products include two kinds of Hummus Toast in varieties like Everything Hummus Toast and Lemon Poppy Seed Hummus Toast. These products pair the spreads with whole grain toasts, which are packaged with seasoning packets that can be mixed into the spreads for added flavor.
These nourishing grab-and-go breakfasts will help to satisfy time-starved consumers and provide a source of plant-based protein along with fiber and whole grains to start the day on a healthy, positive note.
Trend Themes
1. Portable Breakfast Solutions - Sabra's introduction of portable toast breakfast solutions taps into the growing trend of time-starved consumers seeking convenient and nutritious on-the-go breakfast options.
2. Repositioning Food Products - Sabra's repositioning of hummus as a breakfast item demonstrates the trend of brands finding new uses for existing products to expand their customer base and market reach.
3. Customized Flavor Options - Sabra's inclusion of seasoning packets allows consumers to personalize their breakfast experience, aligning with the trend of customization and personalized products.
Industry Implications
1. Convenience Food Industry - The convenience food industry can capitalize on the trend of portable breakfast solutions by developing innovative, quick and easy breakfast options for busy consumers.
2. Plant-based Food Industry - The plant-based food industry can explore the repositioning of existing products to cater to the growing demand for plant-based breakfast options, such as hummus toast.
3. Seasoning Industry - The seasoning industry can partner with breakfast food brands to create unique and flavorful seasoning packets that enhance the breakfast experience, catering to the trend of customized flavor options.
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