The Roberts Hybrid Breakfast Snacks Come in Several Flavors
Michael Hemsworth — August 12, 2020 — Marketing
References: robertsbakery & talkingretail
Snacking continues to be quite popular amongst many different consumer demographics, which is seeing new products like the Roberts hybrid breakfast snacks be introduced to help support shopper preferences.
The product range includes such options as the Pangel (a pancake-bagel hybrid), the Brookie (a brioche bun with a cookie swirl) and the Porridge Loafs that are almost like an easy-to-eat version of the namesake cereal. The Pangel comes in Chocolate & Coffee and Raspberry & Chia flavors, while the Brookie comes in Apple & Cinnamon and Chocolate & Orange and the Porridge Loafs come in Cranberry & Coconut and Apple, Raisin & Cinnamon flavors.
The Roberts hybrid breakfast snacks were explained further by Innovation Director at Roberts Bakery Alison Ordonez who said, "We know that high levels of uncertainty, combined with restrictions on movement at the height of the pandemic, had an adverse effect on the mental wellbeing of consumers, which in turn saw them snack more to escape.
“As we ease out of lockdown, there is certainly an increased demand for better-for-you snacks that still offer escapism without conflicting with health goals. We know that most shoppers are now trying to eat and drink healthier. This new range meets their needs perfectly – being healthy nutrient-rich snacks that taste great too.”
The product range includes such options as the Pangel (a pancake-bagel hybrid), the Brookie (a brioche bun with a cookie swirl) and the Porridge Loafs that are almost like an easy-to-eat version of the namesake cereal. The Pangel comes in Chocolate & Coffee and Raspberry & Chia flavors, while the Brookie comes in Apple & Cinnamon and Chocolate & Orange and the Porridge Loafs come in Cranberry & Coconut and Apple, Raisin & Cinnamon flavors.
The Roberts hybrid breakfast snacks were explained further by Innovation Director at Roberts Bakery Alison Ordonez who said, "We know that high levels of uncertainty, combined with restrictions on movement at the height of the pandemic, had an adverse effect on the mental wellbeing of consumers, which in turn saw them snack more to escape.
“As we ease out of lockdown, there is certainly an increased demand for better-for-you snacks that still offer escapism without conflicting with health goals. We know that most shoppers are now trying to eat and drink healthier. This new range meets their needs perfectly – being healthy nutrient-rich snacks that taste great too.”
Trend Themes
1. Hybrid Breakfast Snacks - Opportunity for creating innovative, hybrid snack options that combine different breakfast elements.
2. Better-for-you Snacks - Growing demand for snacks that are healthier, nutrient-rich, and align with health goals.
3. Snacking for Mental Wellbeing - Increasing recognition of snacking as a form of escapism and its impact on consumer mental wellbeing.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity to develop new healthy and indulgent snack options combining flavors and textures from different breakfast foods.
2. Bakery - Opportunity to provide innovative bakery products that cater to the demand for healthier, nutrient-rich snacks that still taste great.
3. Health and Wellness - Disruptive innovation opportunity to create snacks that address mental wellbeing and provide a sense of escapism while also supporting health goals.
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