This TNT Energy Drink Ad Stars a Gym-Loving Rhino
Laura McQuarrie — February 4, 2015 — Lifestyle
References: tntenergydrink.br & adrants
Gyms and sports energy drinks make a perfect pair, but this TNT Energy Drink commercial adds an unusual third element to these two things—a rhino.
In the Brazilian ad, a rhino can be seen making his way to the gym, enjoying music coming from his headphones along the way. Despite there being a rhino walking down the streets in broad daylight, no one seems to take notice of this beast. However, once the animal makes his way to the gym and looks into a mirror, like magic, it's revealed that the rhino rhinoceros is actually Jose Aldo, UFC featherweight boxing champion. While there's only one quick shot of the energy drink in the ad, this is a clever way to exaggerate how the beverage will transform those who consume it from gym rat to rhino.
In the Brazilian ad, a rhino can be seen making his way to the gym, enjoying music coming from his headphones along the way. Despite there being a rhino walking down the streets in broad daylight, no one seems to take notice of this beast. However, once the animal makes his way to the gym and looks into a mirror, like magic, it's revealed that the rhino rhinoceros is actually Jose Aldo, UFC featherweight boxing champion. While there's only one quick shot of the energy drink in the ad, this is a clever way to exaggerate how the beverage will transform those who consume it from gym rat to rhino.
Trend Themes
1. Animal-inspired Marketing - Opportunity for brands to incorporate animals into advertising campaigns to create a unique and memorable brand image.
2. Transformational Branding - Brands can leverage the idea of transformation to emphasize the potential impact of their product or service on consumers' lives.
3. Unconventional Advertising Channels - Exploring unexpected platforms, such as energy drink commercials featuring gym-loving rhinos, to capture consumers' attention and stand out from competitors.
Industry Implications
1. Fitness and Gym Industry - Fitness centers and gym equipment companies can explore animal-themed marketing campaigns to attract and engage customers in a fun and unique way.
2. Sports Drinks Industry - Sports energy drink brands can adopt transformational branding strategies to position their products as catalysts for physical and mental enhancements during workouts.
3. Advertising and Marketing Industry - Advertising agencies and marketers can embrace unconventional advertising channels to help clients create attention-grabbing campaigns that resonate with their target audience.
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