Starbucks' Tiramisu Frappuccino Integrates Rich Textures
Laura McQuarrie — April 11, 2019 — Lifestyle
References: starbucks.co.jp & brandeating
Starbucks Japan previously introduced some tiramisu-themed Frappuccino products before but its newest offering, the Classic Tiramisu Frappuccino, takes the cake as more like a drink-dessert hybrid. The Classic Tiramisu Frappuccino is served with an extra-wide straw, due to the fact that the decadent drink features sponge cake soaked in coffee, a blended custard base, plus mascarpone cheese and egg. The decadent drink is all topped off with a serving of whipped cream and dusted with dark chocolate powder.
The richly textured, blended Classic Tiramisu Frappuccino beverage from Starbucks Japan offers a convenient way for consumers to get a taste for tiramisu on the run without having to order a slice that's best eaten with a utensil.
The richly textured, blended Classic Tiramisu Frappuccino beverage from Starbucks Japan offers a convenient way for consumers to get a taste for tiramisu on the run without having to order a slice that's best eaten with a utensil.
Trend Themes
1. Cake-inspired Beverages - The rise of cake-inspired beverages, like Starbucks' Tiramisu Frappuccino, presents an opportunity for beverage companies to explore new flavor profiles and textures.
2. Convenient Dessert Alternatives - The development of blended dessert drinks, such as the Classic Tiramisu Frappuccino, opens up possibilities for businesses to offer consumers a convenient way to enjoy decadent desserts on the go.
3. Cross-category Hybrids - The emergence of drink-dessert hybrids, like the Classic Tiramisu Frappuccino, indicates a potential for innovation in blending various food and beverage categories to create unique and indulgent products.
Industry Implications
1. Beverage - The introduction of cake-soaked beverages, like Starbucks' Tiramisu Frappuccino, creates opportunities for beverage companies to create innovative, dessert-inspired drinks.
2. Dessert - The popularity of blended dessert drinks, such as the Classic Tiramisu Frappuccino, opens up possibilities for dessert companies to expand their offerings and cater to on-the-go consumers.
3. Food and Beverage - The trend of combining cakes and beverages, as seen in the Classic Tiramisu Frappuccino, presents opportunities for businesses in the food and beverage industry to create unique and exciting cross-category products.
1.8
Score
Popularity
Activity
Freshness
