Starbucks Brews Up Halloween Excitement with New Themed Drinkware
Grace Mahas — September 21, 2023 — Marketing
References: stories.starbucks
As the spooky season approaches, Starbucks is enhancing the Halloween spirit with its newly launched collection of Halloween-inspired drinkware. This exciting range is perfect for those who enjoy thematic fun, whether it's the slime-obsessed youngster or the friend who embraces their inner witch.
Available for a limited time at participating stores, the collection includes the Green Drip Cold Cup, a glow-in-the-dark creation priced at $42.95, and the Halloween Reusable Hot Cup 6 Pack, featuring six unique designs, available for $27.95. Another highlight is the Black Bling Cold Cup, offering a dazzling color pop at $42.95.
Customers using these reusable cups will enjoy a ten-cent discount on their orders, allowing them to savor Starbucks' seasonal beverages, like the new Iced Apple Crisp Oat Shaken Espresso or the beloved Apple Crisp Oat Macchiato, in style while contributing to environmental sustainability.
Available for a limited time at participating stores, the collection includes the Green Drip Cold Cup, a glow-in-the-dark creation priced at $42.95, and the Halloween Reusable Hot Cup 6 Pack, featuring six unique designs, available for $27.95. Another highlight is the Black Bling Cold Cup, offering a dazzling color pop at $42.95.
Customers using these reusable cups will enjoy a ten-cent discount on their orders, allowing them to savor Starbucks' seasonal beverages, like the new Iced Apple Crisp Oat Shaken Espresso or the beloved Apple Crisp Oat Macchiato, in style while contributing to environmental sustainability.
Trend Themes
1. Halloween-inspired Drinkware - Starbucks launches a collection of Halloween-inspired drinkware, including a glow-in-the-dark cup and a black bling cup.
2. Thematic Fun - Starbucks offers a range of Halloween-themed drinkware that is perfect for those who enjoy thematic fun.
3. Reusable Cups Discount - Customers using the Halloween drinkware collection will receive a ten-cent discount on their orders.
Industry Implications
1. Retail - The retail industry can capitalize on the trend of Halloween-inspired drinkware to attract customers and promote seasonal products.
2. Food and Beverage - The food and beverage industry can leverage the popularity of Halloween-themed drinkware to create unique, limited-time offerings.
3. Eco-friendly Products - The eco-friendly products industry can explore partnerships with QSRs to promote the use of reusable cups and contribute to environmental sustainability.
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