Mellow Mushroom's Pretzel Ribbons Help Support a Good Cause
Katherine Pendrill — October 1, 2023 — Social Good
References: pizzamarketplace
In honor of Breast Cancer Awareness Month, Mellow Mushroom has created a new 'Go Pink' cocktail and pretzel ribbons that will help to support the Susan G. Komen.
The Susan G. Komen is a well-known non-profit that helps to raise support and awareness in the fight against breast cancer. Mellow Mushroom will be supporting this good cause by donating $1 from every sale of its new Go Pink Cocktail and ribbon pretzels to Susan G. Komen. Plus, the brand will also be donating $5 for every $25 gift card purchased online, and give guests a bonus $5 that they may also donate directly to the foundation.
As Anne Mejia, VP of Brand Development at Mellow Mushroom, said of the new initiative, "Mellow Mushroom's beverage team crafted a uniquely pink cocktail — using Casamigos Reposado as its key ingredient — and our culinary team transformed our popular pretzel munchie into a 'breast cancer' ribbon to make a very Mellow impact on this important cause."
Image Credit: Mellow Mushroom
The Susan G. Komen is a well-known non-profit that helps to raise support and awareness in the fight against breast cancer. Mellow Mushroom will be supporting this good cause by donating $1 from every sale of its new Go Pink Cocktail and ribbon pretzels to Susan G. Komen. Plus, the brand will also be donating $5 for every $25 gift card purchased online, and give guests a bonus $5 that they may also donate directly to the foundation.
As Anne Mejia, VP of Brand Development at Mellow Mushroom, said of the new initiative, "Mellow Mushroom's beverage team crafted a uniquely pink cocktail — using Casamigos Reposado as its key ingredient — and our culinary team transformed our popular pretzel munchie into a 'breast cancer' ribbon to make a very Mellow impact on this important cause."
Image Credit: Mellow Mushroom
Trend Themes
1. Breast Cancer Awareness - Mellow Mushroom supports breast cancer awareness through their 'Go Pink' cocktail and ribbon pretzels.
2. Cause-based Marketing - Mellow Mushroom adopts cause-based marketing by donating a portion of sales and gift card purchases to Susan G. Komen.
3. Collaborative Philanthropy - Mellow Mushroom collaborates with Susan G. Komen to raise support for breast cancer research and awareness.
Industry Implications
1. Food and Beverage - The food and beverage industry can utilize cause-based marketing strategies to support important causes.
2. Non-profit - Non-profit organizations like Susan G. Komen can partner with businesses to raise funds and awareness.
3. Hospitality - Restaurants and hospitality businesses can implement collaborative philanthropy initiatives to support meaningful causes.
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