'This Is A Generic Brand Video' Pokes Fun at Boring Branding
Jamie Danielle Munro — March 27, 2014 — Pop Culture
References: mcsweeneys.net & psfk
This Is A Generic Brand Video was done by Kendra Eash, and is a hilarious take on just how boring certain corporate videos can be. Using stock footage from the site Dissolve, she put together clips and tag-lines that most big companies have used in the past to show "innovation" and "progress." A voiceover can be heard at the same time, calling out how most companies use these images to send a generic message that is really no different than their competitors.
The video is a comedic unravelling of the annoying information consumers are sent on a daily basis, but usually don't think otherwise. This Is A Generic Brand Video points out just how boring certain corporate branding can be.
The video is a comedic unravelling of the annoying information consumers are sent on a daily basis, but usually don't think otherwise. This Is A Generic Brand Video points out just how boring certain corporate branding can be.
Trend Themes
1. Anti-corporate Branding - A trend of companies moving away from traditional, generic branding and embracing unique, innovative and authentic approaches that communicate their values and mission.
2. Humorous Marketing - A trend towards using humor as a way to humanize brands, connect with audiences and create an emotional bond.
3. Authentic Storytelling - A trend of brands using unique stories and experiences to create an emotional connection with consumers, differentiate themselves, and build loyalty.
Industry Implications
1. Marketing and Advertising - Opportunity for marketing and advertising agencies to create disruptive campaigns that challenge the traditional, generic style of corporate branding.
2. Film and Video Production - Opportunity to cater to companies looking for fresh and innovative ways to create videos that differentiate themselves, using humor and authentic storytelling to engage audiences.
3. Media and Entertainment - Opportunity to create humorous branded content for media companies and platforms that focus on engaging and entertaining audiences, while promoting brands in a non-intrusive way.
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