“Tru Blood” Promotes Vampire Show
Sandra Winn — August 23, 2008 — Marketing
References: trubeverage & dexigner
Behavior Design has come up with one bloody good marketing campaign, called Tru Blood, to promote HBO’s new vampire seriesTrue Blood, set to air on September 7, 2008, at 9pm EST.
The Tru Blood Synthetic Blood Nourishment Beverage is used in the series and enables vampires to “embrace the night… all of the flavor, none of the bite.” Keeping vampire fans in mind, Behavior Design has created a place for those with a thirst for blood, upon entrance to their trubeverage.com site, to find the best synthetic Tru Blood beverage for them. Clicking the “What’s Your Type?” emblem brings up a fun and interactive program in which you can find your ideal beverage based on blood type.
Also available from the website are Tru Blood t-shirts, hoodies, glasses, coffee cups, ladies boys briefs, and even onesies. All of which are dedicated to enticing vampire-o-philiacs into joining in for one grand True Blood global premiere party, Embrace the Night ‘08.
Don your vampire attire and head out with your cool vampire friends on September 7, and “Embrace the Night”, which the TruBlood website postulates will be a, “pulse-pounding, post-sundown, all-night party unfolding all over the globe.”
The Tru Blood Synthetic Blood Nourishment Beverage is used in the series and enables vampires to “embrace the night… all of the flavor, none of the bite.” Keeping vampire fans in mind, Behavior Design has created a place for those with a thirst for blood, upon entrance to their trubeverage.com site, to find the best synthetic Tru Blood beverage for them. Clicking the “What’s Your Type?” emblem brings up a fun and interactive program in which you can find your ideal beverage based on blood type.
Also available from the website are Tru Blood t-shirts, hoodies, glasses, coffee cups, ladies boys briefs, and even onesies. All of which are dedicated to enticing vampire-o-philiacs into joining in for one grand True Blood global premiere party, Embrace the Night ‘08.
Don your vampire attire and head out with your cool vampire friends on September 7, and “Embrace the Night”, which the TruBlood website postulates will be a, “pulse-pounding, post-sundown, all-night party unfolding all over the globe.”
Trend Themes
1. Synthetic Beverages - The creation of synthetic beverages opens up opportunities for new product lines.
2. Interactive Marketing - Interactive marketing campaigns can engage users in a fun and unique way, fostering brand loyalty.
3. Fandom Engagement - Engaging with a show's fandom can lead to increased visibility and sales through merchandise and events.
Industry Implications
1. Beverage Industry - The beverage industry should look into creating synthetic product lines to cater to new markets.
2. Marketing Industry - The marketing industry should explore new interactive techniques to get an audience engaged with brand campaigns.
3. Entertainment Industry - The entertainment industry should seek to engage with their fandoms through merchandise and events to expand their brand visibility.
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