Mash Direct is Celebrating the Release of Peter Rabbit 2
Michael Hemsworth — March 5, 2020 — Marketing
References: mashdirect & conveniencestore
Mash Direct has unveiled a new on-pack promotion that will offer consumers with a way to celebrate the release of the upcoming Peter Rabbit 2 film and potentially win an exciting prize. The promotion will see one lucky winner receiving a three-night stay in Hollywood for a family of four in a luxury hotel and an exclusive Sony Pictures studio tour to enjoy during their visit. The promotion only requires consumers to purchase specially marked products and enter the promotional code found on the plastic film on the packaging.
Chief Operations Officer at Mash Direct Jack Hamilton spoke on the promotion saying, "We are excited to be partnering with Sony Pictures again for the launch of Peter Rabbit 2 in the UK. Peter Rabbit is one of the most iconic characters who loves vegetables and we hope this collaboration encourages more families to incorporate delicious and high quality veg in their daily diet.”
Chief Operations Officer at Mash Direct Jack Hamilton spoke on the promotion saying, "We are excited to be partnering with Sony Pictures again for the launch of Peter Rabbit 2 in the UK. Peter Rabbit is one of the most iconic characters who loves vegetables and we hope this collaboration encourages more families to incorporate delicious and high quality veg in their daily diet.”
Trend Themes
1. On-pack Promotions - Companies can leverage on-pack promotions to enhance consumer engagement with their products and incentivize purchasing behaviors.
2. Film Collaborations - Partnering with films can provide an opportunity for brands to expand their marketing reach, tap into pop culture trends and create new promotional opportunities.
3. Healthy Eating Promotion - With health trends on the rise, it's becoming more important for brands to promote healthy eating and incorporate it into their marketing message.
Industry Implications
1. Food and Beverage - Incorporating on-pack promotions into food products can help increase brand engagement and sales, and partnering with film studios can open up new promotional opportunities for the industry.
2. Film and Entertainment - Collaborating with brands on promotional campaigns and on-pack promotions can help generate buzz and excitement around upcoming film releases while potentially increasing revenue streams.
3. Hospitality and Tourism - Offering promotional packages, such as the three-night stay in Hollywood for Mash Direct's winner, can help drive foot traffic and boost revenue for the hospitality industry.
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