Humboldt Seed Company's Packaging Shares the Scent of Cannabis
Laura McQuarrie — December 13, 2022 — Marketing
References: humboldtseedcompany & thedieline
With its packaging, Humboldt Seed Company helps to connect adults to the experience of different cannabis strains using scratch-and-sniff cannabis stickers. These stickers for adults are made with ink that's infused with the terpenes from a particular strain that are extracted from the flower. As such, the packaging provides a preview of the prepackaged product inside, especially in states where consumers cannot smell the flower before they buy.
Adults can preview two strains from Burr’s Place (Orange CreamPop and Blueberry Muffin) and Nutter Budder from One Straw Farm using these stickers. Although the names of the products offer a hint as to what the flowers smell like, the stickers help to paint an even more vivid picture with visuals.
Leaflets with scratch-n-stickers are also being made available through retail locations.
Adults can preview two strains from Burr’s Place (Orange CreamPop and Blueberry Muffin) and Nutter Budder from One Straw Farm using these stickers. Although the names of the products offer a hint as to what the flowers smell like, the stickers help to paint an even more vivid picture with visuals.
Leaflets with scratch-n-stickers are also being made available through retail locations.
Trend Themes
1. Aromatizing Cannabis Packaging - By using scratch-and-sniff techniques infused with terpenes taken from different cannabis strains, companies can add an aromatic element to cannabis packaging.
2. Innovative Cannabis Packaging - Innovative cannabis packaging, such as Humboldt Seed Company's scratch-and-sniff stickers, can provide consumers with a way to preview and experience different strains before purchase.
3. Enhanced Cannabis Purchasing Experience - Using enhanced packaging techniques such as scratch-and-sniff stickers can provide customers with a more interactive and memorable purchasing experience.
Industry Implications
1. Cannabis Retail - Cannabis Retailers can leverage scratch-and-sniff packaging to differentiate their offerings and offer customers an enhanced sampling experience.
2. Printing and Labeling - Printing and labeling companies can explore new products and techniques for creating scratch-and-sniff cannabis packaging that accurately reflects the terpene profiles of different cannabis strains.
3. Fragrance and Aromatherapy - The fragrance and aromatherapy industry can explore opportunities in developing terpene-infused scents for use in cannabis packaging and other related products.
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