The 'Tagg' Social Branding App Moves Beyond Likes and Superficiality
Michael Hemsworth — December 18, 2021 — Tech
References: techcrunch
The 'Tagg' social branding app is being launched as a platform for Gen Z users seeking out an alternative to the main players in the social media world that is more focused on genuine interaction rather than likes. The app works by allowing users to create a profile that they can share with others, and encourages others to comment, view and share it rather than simply liking it and moving on. This is reported to help combat against the negative effects that like-based social platforms can have on young people.
The company commented on the 'Tagg' social branding app saying, "In the digital world, the more authentic your brand, the more genuine your connections. Current social platforms fall short as they were not built for this evolving intersection of branding and connecting. Tagg is building and growing an environment allowing for full creative expression of oneself — no restrictions, no stigma.”
Image Credit: Tagg
The company commented on the 'Tagg' social branding app saying, "In the digital world, the more authentic your brand, the more genuine your connections. Current social platforms fall short as they were not built for this evolving intersection of branding and connecting. Tagg is building and growing an environment allowing for full creative expression of oneself — no restrictions, no stigma.”
Image Credit: Tagg
Trend Themes
1. Gen Z Social Interaction - More social apps will be developed to provide Gen Z users with genuine interaction rather than surface-level likes.
2. Authentic Social Branding - The rise of social branding apps that encourage users to create more genuine connections with others.
3. Non-like-based Social Media - Social media apps that move away from a like-based system to promote healthier social interaction among users.
Industry Implications
1. Social Media - Social media companies have the opportunity to create new features and platforms that promote genuine interaction among users, rather than likes and superficiality.
2. Marketing - Marketers will be able to create more authentic and personalized campaigns for social media platforms that focus on social branding and genuine connections.
3. Tech - The development of new technologies that promote genuine social interaction and combat the negative effects of traditional, like-based social media.
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