Krispy Kreme is Launching a Social Media Promotion with Free Products
Daniel Johnson — February 28, 2020 — Marketing
References: businesswire & mobilemarketer
Krispy Kreme will launch national delivery service, along with a social media promotion, where the company will offer free products that are able to deliver babies during Leap Day. The promotion dictates that any hospital that is in 10-mile proximity to a Krispy Kreme location is eligible and participating hospitals can post a baby announcement to get five dozen donuts.
Social media posts will need to include the name of the hospital, as well as the #KrispyKremeSecilalDelivyry hashtag.
Overall the campaign could connect with consumers due to free products, and a message that has broad appeal. Originally the company launched the delivery service in 2018, and the new campaign help to promote the service.
Image Credit: Krispy Kreme
Social media posts will need to include the name of the hospital, as well as the #KrispyKremeSecilalDelivyry hashtag.
Overall the campaign could connect with consumers due to free products, and a message that has broad appeal. Originally the company launched the delivery service in 2018, and the new campaign help to promote the service.
Image Credit: Krispy Kreme
Trend Themes
1. National Delivery Service - Disruptive innovation opportunity: Implementing efficient and reliable national delivery services for various industries.
2. Social Media Promotion - Disruptive innovation opportunity: Leveraging social media platforms for creative and interactive promotional campaigns.
3. Free Product Offers - Disruptive innovation opportunity: Creating unique and enticing offers to attract and engage customers.
Industry Implications
1. Food Delivery - Disruptive innovation opportunity: Implementing innovative delivery models and technologies in the food industry.
2. Marketing and Advertising - Disruptive innovation opportunity: Developing new strategies and techniques to leverage social media platforms for effective promotions.
3. Hospitality and Events - Disruptive innovation opportunity: Incorporating creative incentives and promotions to enhance customer experience in the hospitality and events industry.
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