The Rainbows Everywhere IPA Celebrates Pride Month
Katherine Pendrill — June 25, 2023 — Lifestyle
References: torchandcrown & foodbeast
Pride Month is currently in full swing and New York’s Torch & Crown Brewing Company is honoring those who paved the way for this annual event with a new Rainbows Everywhere beer.
The limited-edition IPA is inspired by the "unity, resilience, and progress among queer people and activists." Specifically, the beer honors the Stonewall Uprising, which happened 24 years ago in New York City. With its juicy tropical notes, bold flavors, and 6.9% ABV the hazy IPA is meant to symbolize the boldness of the queer community.
Best of all, the Rainbows Everywhere beer also supports a great cause. 25% of all the beer's proceeds will be donated to the Ali Forney Center, which provides providing housing, support, and other essential resources to unhoused LGBTQ+ youth.
Image Credit: Torch & Crown Brewing Company
The limited-edition IPA is inspired by the "unity, resilience, and progress among queer people and activists." Specifically, the beer honors the Stonewall Uprising, which happened 24 years ago in New York City. With its juicy tropical notes, bold flavors, and 6.9% ABV the hazy IPA is meant to symbolize the boldness of the queer community.
Best of all, the Rainbows Everywhere beer also supports a great cause. 25% of all the beer's proceeds will be donated to the Ali Forney Center, which provides providing housing, support, and other essential resources to unhoused LGBTQ+ youth.
Image Credit: Torch & Crown Brewing Company
Trend Themes
1. Limited-edition Beers - Opportunity to create limited-edition beers that celebrate specific events or communities, allowing breweries to tap into niche markets.
2. Cause-driven Marketing - Opportunity to support social causes through product sales, aligning brand values with consumer preferences and promoting positive change.
3. Community Engagement - Opportunity to engage and connect with specific communities through product offerings, fostering a sense of inclusivity and support.
Industry Implications
1. Craft Beer - Disruptive innovation opportunity to introduce unique, themed beers that resonate with niche consumer groups and create memorable experiences.
2. Social Impact - Disruptive innovation opportunity to align business goals with social causes and effectively contribute to positive change while enhancing brand reputation.
3. Non-profit Organizations - Disruptive innovation opportunity to collaborate with businesses and create cause-driven partnerships that generate both financial support and awareness for social causes.
2.7
Score
Popularity
Activity
Freshness
