Saks Fifth Avenue's 'The Salon Project' Introduces Salons of the Future
Laura McQuarrie — September 27, 2017 — Fashion
References: thesalonproject & psfk
In partnership with the Warren Tricomi hair salon chain, Saks Fifth Avenue is unveiling a futuristic salon concept called The Salon Project, which relies heavily on augmented reality technology.
The reinvented salon experience will have those who visit The Salon Project within select Saks Fifth Avenue stores begin by checking in with a concierges equipped with an iPad. After being directed to the appropriate spot for their service, guests will be able to use AR tech to try on products in the salon's inventory, such as lipsticks. As well as receiving recommendations from hairdressers, guests will have the opportunity to make purchases from the iPad based on the augmented reality previews that appear before their eyes.
The Salon Project is aptly being described as a crossover of a high-end salon, an Apple store and a Sephora. The Salon Project will first launch at Saks Fifth Avenue's Huntington, Long Island location before the concept is introduced to other stores.
The reinvented salon experience will have those who visit The Salon Project within select Saks Fifth Avenue stores begin by checking in with a concierges equipped with an iPad. After being directed to the appropriate spot for their service, guests will be able to use AR tech to try on products in the salon's inventory, such as lipsticks. As well as receiving recommendations from hairdressers, guests will have the opportunity to make purchases from the iPad based on the augmented reality previews that appear before their eyes.
The Salon Project is aptly being described as a crossover of a high-end salon, an Apple store and a Sephora. The Salon Project will first launch at Saks Fifth Avenue's Huntington, Long Island location before the concept is introduced to other stores.
Trend Themes
1. Augmented Reality in Salons - AR technology is being integrated into the salon experience, allowing customers to try on products and make purchases using virtual previews.
2. Futuristic Salon Concept - The Salon Project combines elements of high-end salons, Apple stores, and Sephora to create a unique and immersive salon experience.
3. Integration of Technology in Beauty - The beauty industry is embracing technology to enhance the customer experience and personalize product recommendations.
Industry Implications
1. Beauty & Cosmetics - The beauty industry has the opportunity to leverage augmented reality, creating new ways for customers to try on and purchase products.
2. Retail - Retail stores, particularly high-end department stores like Saks Fifth Avenue, are exploring cutting-edge concepts like The Salon Project to attract customers and provide innovative experiences.
3. Technology - Incorporating augmented reality into salons requires advancements in AR technology, presenting opportunities for tech companies to develop and provide AR solutions for the beauty industry.
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