Nautica and the Trevor Project Join on the Pride Collection
The Trevor Project works in collaboration with Nautica on a new Pride collection launching to honor LGBTQA+ awareness and support. The duo joins forces to commit a financial pledge to the organization and help empower the community. The capsule itself is made up of tank tops, polo tops, accessories, shorts, and graphic tees.
All of the items are adorned with branding details and a colorful logo that is true to the community's vibrant flag. It can be seen on items such as the shorts that have the rainbow emblem pipe stitching along the back of the silhouette and along the sides. Notably, with every item sold, Nautica will be donating $1 to the project until June 30th.
Image Credit: Nautica, The Trevor Project
All of the items are adorned with branding details and a colorful logo that is true to the community's vibrant flag. It can be seen on items such as the shorts that have the rainbow emblem pipe stitching along the back of the silhouette and along the sides. Notably, with every item sold, Nautica will be donating $1 to the project until June 30th.
Image Credit: Nautica, The Trevor Project
Trend Themes
1. Lgbtqa+-supportive Apparel - There is room for further support within the fashion industry to uplift LGBTQA+ communities by creating more inclusive and celebratory apparel collections.
2. Socially Responsible Brand Collaborations - Collaborations between brands and organizations with a social responsibility mission can create powerful impact for various communities, and provide opportunities for businesses to showcase their values and create brand loyalty among conscious consumers.
3. Cause-marketing Partnerships - Cause-marketing partnerships can incentivize consumers to make purchases while also making a social impact, and can create mutually beneficial relationships between businesses and nonprofit organizations.
Industry Implications
1. Fashion - The fashion industry has an opportunity to create fashion collections that represent and honor underrepresented communities, and can strengthen brand loyalty and connection to consumers with conscious values.
2. Nonprofit - Nonprofit organizations can partner with mainstream brands and businesses to increase awareness and support for their cause, and can leverage cause-marketing to create lasting partnerships that benefit their mission.
3. Retail - Companies within the retail industry can implement cause-marketing initiatives and social responsibility missions to connect with conscious consumers and drive business growth while positively impacting communities.
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