The Brew Dr. Kombucha Love Kombucha Supports The Trevor Project
Michael Hemsworth — May 21, 2020 — Marketing
References: brewdrkombucha & bevnet
The Brew Dr. Kombucha Love Kombucha has received a Pride month branding update to help spread love and support for the LGBTQ community. The kombucha is wrapped in a rainbow-covered label that give it a cheery disposition and also help make it instantly recognizable on store shelves. The brand has also partnered with The Trevor Project for the second year in a row to support the LGBTQ suicide prevention and crisis intervention organization by printing its number on each bottle.
CEO Matt Thomas spoke on its partnership with The Trevor Project through the Brew Dr. Kombucha Love Kombucha saying, "After partnering with The Trevor Project last year, we knew we wanted to continue the relationship. Their organization does such a great job of providing critical support to LGBTQ youth, and we’re grateful for the chance to support this cause financially and to help spread awareness.”
CEO Matt Thomas spoke on its partnership with The Trevor Project through the Brew Dr. Kombucha Love Kombucha saying, "After partnering with The Trevor Project last year, we knew we wanted to continue the relationship. Their organization does such a great job of providing critical support to LGBTQ youth, and we’re grateful for the chance to support this cause financially and to help spread awareness.”
Trend Themes
1. Pride-celebrating Packaging - Opportunity for brands to update their packaging to show support for the LGBTQ community during Pride month.
2. Partnerships for Social Causes - Brands can forge partnerships with relevant organizations to support social causes and create positive brand associations.
3. Supporting LGBTQ Youth - Opportunity to provide financial support and raise awareness for organizations focused on LGBTQ youth mental health and well-being.
Industry Implications
1. Beverage Industry - Brands in the beverage industry can create Pride-themed products and support LGBTQ causes through their offerings.
2. Packaging Industry - Opportunity for packaging companies to assist brands in creating eye-catching Pride-themed packaging designs.
3. Non-profit Sector - Non-profit organizations focused on LGBTQ youth mental health and well-being can explore potential partnerships with brands for fundraising and awareness campaigns.
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