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Hotel Cocktail Experiences

Clean the Sky - Positive Eco Trends & Breakthroughs

The Register Club Launched a New Cocktail Menu in Edinburgh

— November 16, 2021 — Lifestyle
The Register Club at the Cheval Edinburgh Grand offers visitors a new cocktail experience with an extravagant new winter menu. The hotel restaurant and bar is located on the fourth floor of Cheval The Edinburgh Grand on St Andrew Square, offering hotel guests and city-dwellers a luxurious drinking experience.

The winter cocktail menu includes a list of 10 drinks designed by the hotel bar's Portuguese bartender Ruben Goncalves. One featured cocktail on the menu is the bartender's take on an espresso martini called Second Life. The cocktail contains raspberry syrup, an espresso shot, cacao liquor, Kummel, and vodka. Another innovative cocktail on the list is The Grand, which includes white rum, citric acid, Chinotto, IPA cordial with grapefruit and juniper, and soda water. Visitors can experience the new menu by making their way up the hotel's elevator.

Image Credit: The Register Club
Trend Themes
1. Luxury Hotel Experiences - There is an opportunity for luxury hotels to incorporate unique and extravagant cocktail experiences, like the ones offered by The Register Club, to enhance their guests' experiences.
2. Personalized Cocktail Menus - There is an opportunity for bartenders to create unique, personalized cocktail menus tailored to their guests' preferences and tastes, like Ruben Goncalves' winter menu at The Register Club.
3. Experimental Cocktail Ingredients - There is an opportunity for bars and restaurants to experiment with new and innovative cocktail ingredients, like the raspberry syrup and IPA cordial used in The Register Club's winter menu.
Industry Implications
1. Hospitality - The hospitality industry can incorporate new and unique cocktail experiences to enhance the overall customer experience and differentiate themselves from competitors.
2. Beverage - The beverage industry can explore and create new and innovative ingredients for use in cocktails, satisfying the demand for unique and experimental cocktail experiences.
3. Tourism - The tourism industry can promote cocktail experiences as a part of their travel packages, showcasing unique and extravagant cocktail offerings like The Register Club to attract and retain customers.
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