Pay for 'The Red Rail' Clothing Through Your Own Blood
Tiana Reid — July 22, 2010 — Social Good
References: theredrail & springwise
'The Red Rail' is a project that aims to promote blood donation. With a far more radical strategy than simply donating the proceeds to a blood services foundation, The Red Rail only accepts blood as payment for its clothing.
The Red Rail could encourage a new generation of younger, healthy people to start giving blood -- and getting something in return. The first collection presented at the Amsterdam International Fashion Week, the Dutch label's clothing would be off the chain even if it didn't go to a good cause.
The Red Rail could encourage a new generation of younger, healthy people to start giving blood -- and getting something in return. The first collection presented at the Amsterdam International Fashion Week, the Dutch label's clothing would be off the chain even if it didn't go to a good cause.
Trend Themes
1. Blood-donating Fashion - The trend of blood-donating fashion lines, like 'The Red Rail,' opens up opportunities for brands to create unique collaborations with blood services foundations and encourage blood donation.
2. Radical Payment Strategies - The trend of using radical payment strategies, such as accepting blood as payment, presents opportunities for businesses to engage customers in unique and socially impactful ways.
3. Promoting Younger Donors - The trend of targeting younger, healthy individuals to become blood donors through innovative initiatives like 'The Red Rail' creates opportunities for blood services foundations to expand their donor base.
Industry Implications
1. Fashion - The fashion industry can leverage the blood-donating trend to create socially conscious clothing lines and collaborate with projects like 'The Red Rail' to promote positive change.
2. Payment Solutions - The payment solutions industry can explore innovative payment methods like accepting unconventional forms of payment, such as blood, to cater to the demands of socially conscious consumers.
3. Healthcare - The healthcare industry has an opportunity to partner with blood donation initiatives like 'The Red Rail' to raise awareness about blood donation and boost blood supplies through engaging campaigns.
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