Sheep Inc. Unveils 'The Magenta Collection' Via a Surreal Lookbook
Niko Pajkovic — July 15, 2022 — Eco
References: sheepinc & fuckingyoung.es
Boutique fashion brand Sheep Inc. has announced the launch of a new four-piece capsule called 'The Magneta Collection.' As its name suggests, the entire collection, which includes a crewneck sweater, hoodie, shorts, and a t-shirt, makes use of a single vibrant magenta color.
In addition, the collection is made from 100% merino wool, which is sourced exclusively from farms practicing regenerative methods. Not only this, but the yarn itself is spun at mills that utilize renewable energy before being knitted at a factory that uses zero-waste machinery. As a result, all of the pieces in the collection are highly sustainable.
The visual campaign for The Magneta Collection plays with the illusory nature of magenta, which is not technically a color but rather something that our brain produces when needing to fill empty space.
Image Credit: Sheep Inc.
In addition, the collection is made from 100% merino wool, which is sourced exclusively from farms practicing regenerative methods. Not only this, but the yarn itself is spun at mills that utilize renewable energy before being knitted at a factory that uses zero-waste machinery. As a result, all of the pieces in the collection are highly sustainable.
The visual campaign for The Magneta Collection plays with the illusory nature of magenta, which is not technically a color but rather something that our brain produces when needing to fill empty space.
Image Credit: Sheep Inc.
Trend Themes
1. Regenerative Fashion - Boutique fashion brands can innovate their production process by sourcing sustainable materials and using zero-waste machinery.
2. Mono-color Fashion - Mono-color fashion trends can cause a societal shift towards more simplicity and minimalism in fashion design.
3. Illusory Nature of Color - Innovative fashion campaigns can play with the illusory nature of color to drive marketing and sales.
Industry Implications
1. Fashion and Apparel - Fashion brands can adopt regenerative practices and mono-color designs to create more sustainable and timeless clothing items.
2. Textile and Fabric Manufacturing - Textile and fabric manufacturers can switch to renewable energy sources and zero-waste machinery to reduce carbon emissions and waste production.
3. Marketing and Advertising - Marketing and advertising agencies can incorporate the concept of color perception and illusions in their campaigns to create more creative and engaging visuals and messages.
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