Smell Like a Ritzy Getaway With 'The Plaza' Fragrance
Allison Love — May 5, 2010 — Luxury
The Plaza is a well-known hotel in New York City, mostly because its particularly high-end and many celebrities stare there on a rotating basis. Now you (yes, you) can be apart of The Plaza brand with The Plaza fragrance. Yup, you read that correctly. You can smell like a hotel.
The Plaza fragrance is described as reminding people of "grace, beauty ,elegance and style." Who knew The Plaza Fragrance and smelling like a hotel could bring to mind all of that? For only $95 for 1.7 ounces, smelling like The Plaza and chic hotel lobbies comes at a cheap price.
The Plaza fragrance is described as reminding people of "grace, beauty ,elegance and style." Who knew The Plaza Fragrance and smelling like a hotel could bring to mind all of that? For only $95 for 1.7 ounces, smelling like The Plaza and chic hotel lobbies comes at a cheap price.
Trend Themes
1. Luxury-branded Fragrances - Creating perfumes inspired by high-end hotels and luxury brands presents a disruptive innovation opportunity in the fragrance industry.
2. Celebrity-endorsed Fragrances - Developing perfumes associated with famous hotels and celebrities opens up disruptive innovation possibilities in the fragrance market, leveraging the power of celebrity branding.
3. Niche Fragrance Experiences - Exploring unique scent profiles inspired by specific locations, such as hotel lobbies, introduces disruptive innovation opportunities for niche fragrance companies.
Industry Implications
1. Hospitality - Hotels can consider partnering with fragrance companies to create exclusive scents that reflect their brand, offering guests a sensory experience and creating a competitive advantage.
2. Fashion - Luxury fashion brands can venture into fragrance lines, collaborating with iconic hotels to create unique scents that resonate with their customer base and expand their brand presence.
3. Beauty - Beauty companies can explore the concept of scenting products to evoke sensations of upscale hotel experiences, tapping into the desire for luxurious lifestyles.
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