Pura and The Metropolitan Collaborated on Scents for the Home
Laura McQuarrie — April 1, 2023 — Art & Design
References: store.metmuseum.org & businesswire
Pura and The Metropolitan Museum of Art in New York teamed up to create a home fragrance set featuring a signature Pura Smart Fragrance Diffuser and two alluring scents, Terracotta Rose and Perfume Immortelle. These two scents are among the six that were created to capture the essence of the fine works of art at The Met.
While Terracotta Rose is described as earthy yet refreshing in its homage to Greek artisans, Perfume Immortelle uses the scents of the sweet immortelle flower, bergamot, olive flower, cypress and myrrh to pay tribute to Roman artisans.
Home fragrances like the ones in this collection offer a simple yet effective way to create a cozy and inviting atmosphere, all the while evoking positive emotions, boosting moods and reducing stress.
While Terracotta Rose is described as earthy yet refreshing in its homage to Greek artisans, Perfume Immortelle uses the scents of the sweet immortelle flower, bergamot, olive flower, cypress and myrrh to pay tribute to Roman artisans.
Home fragrances like the ones in this collection offer a simple yet effective way to create a cozy and inviting atmosphere, all the while evoking positive emotions, boosting moods and reducing stress.
Trend Themes
1. Art-inspired Home Fragrances - The collaboration between Pura and The Metropolitan Museum of Art in creating home fragrances that capture the essence of various fine works of art can spark a trend in the art-inspired home fragrance market.
2. Smart Home Fragrance Diffusers - The Pura Smart Fragrance Diffuser in this collaboration can inspire a trend in creating smart home fragrance diffusers that can be controlled through a smartphone app and can offer customizable scent options.
3. Sustainable Home Fragrances - The production of home fragrances using natural and sustainably sourced ingredients, as seen in the Terracotta Rose and Perfume Immortelle scents, can create a trend in sustainable home fragrance industry.
Industry Implications
1. Home Fragrance - The collaboration between Pura and The Metropolitan Museum of Art can influence the development of the art-inspired home fragrance industry.
2. Smart Home - The integration of smart technology in home fragrance diffusers can bring a disruption in the smart home industry.
3. Sustainable Living - The use of natural and sustainably sourced ingredients in home fragrance production can create a trend in the sustainable living industry.
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