Francis Kurkdjian Crafted Air France's AF001 Signature Scent
Laura McQuarrie — January 16, 2025 — Marketing
References: corporate.airfrance & wwd
Scent powerfully creates memorable experiences by evoking emotions and lasting impressions tied to memory, and Air France's AF001 is coming to select Air France lounges and the La Première suites at Paris-Charles de Gaulle Airport. This scent was carefully crafted by Francis Kurkdjian, master perfumer and artistic director of Maison Francis Kurkdjian, known for creating the iconic scent of Baccarat Rouge 540.
Dropping just in time for Paris Haute Couture Week 2025, AF001 is a luxurious scent that takes a traveler's senses on a journey with notes of jasmine, rose, musk, and mimosa. This scent story recalls the Concorde flights between New York and Paris in the late 70s, and as Kurkdjian describes, "It was the illusion of a ray of sunshine on the wings of an aircraft that inspired me."
Dropping just in time for Paris Haute Couture Week 2025, AF001 is a luxurious scent that takes a traveler's senses on a journey with notes of jasmine, rose, musk, and mimosa. This scent story recalls the Concorde flights between New York and Paris in the late 70s, and as Kurkdjian describes, "It was the illusion of a ray of sunshine on the wings of an aircraft that inspired me."
Trend Themes
1. Sensory Branding in Aviation - Airlines increasingly use custom fragrances to enhance brand identity and create unique travel experiences that engage passengers' senses.
2. Exclusive Airline Amenities - Luxury carriers offer high-end touches like bespoke fragrances to differentiate their premium services and attract affluent travelers.
3. Nostalgic Luxury Appeal - Brands are tapping into historical and emotional narratives to craft luxury experiences that resonate with consumers' memories and aspirations.
Industry Implications
1. Aviation - The airline industry is innovating passenger experience through olfactory branding to enhance customer loyalty and differentiate from competitors.
2. Luxury Fragrance - The luxury fragrance sector is partnering with travel and hospitality brands to create bespoke scents that evoke prestige and sophistication.
3. Travel and Tourism - The travel industry is integrating multi-sensory elements into premium services to enrich the journey and elevate passenger experience.
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