There are positives and negatives to the average consumer having more access than ever to potent, advanced skincare products than ever, and this calls for bolstering the skin's natural defenses with skin barrier repair products.
While skincare consumers are empowered when it comes to addressing concerns with targeted solutions, their eagerness to incorporate numerous actives, like acids and retinoids, often leads to over-sensitization. At the same time, many misguided consumers make purchases purely based on what's going viral without considering if a product is truly aligned with their skin type, needs and goals. As such, innovative skin barrier repair products have emerged to restore balance, reduce redness and enhance overall comfort.
The Ordinary's Soothing & Barrier Support Serum is a standout for its purposeful formula and pink hue, and Alpyn Beauty's Super Peptide & Ghostberry Moisturizer is approved by the National Eczema Association.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
