The Ordinary's Multi-Peptide Eye Serum Addresses Multiple Concerns
Laura McQuarrie — March 31, 2023 — Fashion
References: instagram & wellandgood
The Ordinary has gained popularity for its ingredient-focused skincare products that are also affordable―and at $25, the Multi-Peptide Eye Serum is the brand's most expensive release to date and for good reason. Customers appreciate the brand's commitment to transparency in disclosing the ingredients used in their formulations. With its no-nonsense formulas and packaging, the Ordinary has become a go-to for those seeking high-quality, effective skincare without breaking the bank.
The all-new Multi-Peptide Eye Serum targets numerous anti-aging concerns in a bottle and as Prudvi Kaka, chief scientific officer of The Ordinary, says, "The price point of this serum is reflective of the multiple technologies present in the product." This consumer-requested multi-targeted serum works synergistically to reduce the appearance of crow's feet, undereye wrinkles, as well as puffiness and dark circles.
The all-new Multi-Peptide Eye Serum targets numerous anti-aging concerns in a bottle and as Prudvi Kaka, chief scientific officer of The Ordinary, says, "The price point of this serum is reflective of the multiple technologies present in the product." This consumer-requested multi-targeted serum works synergistically to reduce the appearance of crow's feet, undereye wrinkles, as well as puffiness and dark circles.
Trend Themes
1. Multi-targeted Skin Care - Opportunities for creating affordable, ingredient-focused skincare products that target multiple concerns.
2. Transparency in Beauty - Creating a brand commitment to ingredient transparency in skincare to build customer trust.
3. Affordable Anti-aging - Opportunities for developing affordable anti-aging skincare products that are effective and have multiple technologies.
Industry Implications
1. Skincare - Developing affordable skincare products that disclose their ingredients and target multiple concerns.
2. Beauty - Innovating in beauty by creating ingredient-transparent skincare products that don't compromise on effectiveness.
3. Anti-aging - Revolutionizing the anti-aging skincare industry through the development of affordable multi-targeted serums.
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