Sugar-Free G FUEL MoonPie is Based on a Marshmallow Cookie Treat
Laura McQuarrie — May 28, 2020 — Lifestyle
References: twitter & prnewswire
G FUEL MoonPie is the newest flavor from The Official Energy Drink of Esports and it is launching to share "increased energy, extreme focus, and improved reaction time to gamers on Earth." The unique and sugar-free flavor is based on a popular American confection that consists of two round graham cookies, marshmallow filling and a flavored coating. Although based on a sweet treat, the energy drink flavor is packed with antioxidants and fruit extracts, and it contains just 10 calories, plus an energizing 140 milligrams of caffeine per serving.
Earlier this year, those who follow G FUEL on Twitter might have seen the start of the flavor inspired by marshmallow, graham and chocolate coming together with a playful exchange between the brands.
Earlier this year, those who follow G FUEL on Twitter might have seen the start of the flavor inspired by marshmallow, graham and chocolate coming together with a playful exchange between the brands.
Trend Themes
1. Confection-inspired Products - There is an opportunity to create new products that are inspired by popular confections, which can appeal to multiple customer segments.
2. Low-calorie Energy Drinks - There is room for innovation in creating energy drinks that are low in calories, yet still provide the desired energy boost.
3. Functional Beverages for Gamers - There is an opportunity to create functional beverages that cater specifically to gamers, providing increased energy, focus, and reaction time.
Industry Implications
1. Food and Beverage - The food and beverage industry can create new products that are inspired by popular confections, such as energy drinks, snacks, and treats.
2. Energy Drink - The energy drink industry can create low-calorie energy drinks that appeal to health-conscious consumers, while still providing the desired energy boost.
3. Gaming - The gaming industry can partner with the food and beverage industry to create functional beverages that cater specifically to gamers, enhancing the gaming experience.
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