G FUEL Yuzu Slash was Created with PewDiePie
Michael Hemsworth — June 19, 2021 — Marketing
The G FUEL Yuzu Slash energy drink is a new offering from the brand created in partnership with YouTuber PewDiePie to offer avid gamers with a way to stay alert when partaking in extended gaming sessions.
The drink has a yuzu-flavored profile that is sugar-free and crafted with antioxidants sourced from 18 different fruit extracts. The beverage has 15-calorie per serving and has 140mg of caffeine along with a series of proprietary complexes intended to enhance energy and focus.
G FUEL Founder and CEO Cliff Morgan spoke on the new G FUEL Yuzu Slash energy drink saying, "We’re very thankful to collaborate with Felix and expand our successful G FUEL PewDiePie product line to include the unique and refreshing Yuzu Slash. It’s the perfect sequel."
The drink has a yuzu-flavored profile that is sugar-free and crafted with antioxidants sourced from 18 different fruit extracts. The beverage has 15-calorie per serving and has 140mg of caffeine along with a series of proprietary complexes intended to enhance energy and focus.
G FUEL Founder and CEO Cliff Morgan spoke on the new G FUEL Yuzu Slash energy drink saying, "We’re very thankful to collaborate with Felix and expand our successful G FUEL PewDiePie product line to include the unique and refreshing Yuzu Slash. It’s the perfect sequel."
Trend Themes
1. Gaming Energy Drinks - Creating healthy energy drinks for gaming enthusiasts can lead to more collaborations with influencers and expand the product line.
2. Natural Antioxidant Energy Drinks - Developing energy drinks with natural fruit antioxidant complexes and no artificial sweeteners can cater to health-conscious consumers and disrupt the industry.
3. Partnerships with Youtubers - Partnering with popular YouTubers to co-create and promote energy drinks can increase brand awareness and expand the market reach.
Industry Implications
1. Energy Drink Industry - Developing innovative and healthier energy drinks with natural antioxidants and partnering with influencers can disrupt the industry and cater to health-conscious consumers.
2. Gaming Industry - Collaborating with YouTubers to create energy drinks for gaming enthusiasts can increase brand awareness and open up new market opportunities.
3. Influencer Marketing Industry - Partnering with influencers to co-create and promote products can lead to increased brand awareness and credibility in the market.
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