The Loft Brooklyn Collection by Clase Azul Tequila Pays Homage to NYC
Laura McQuarrie — July 4, 2024 — Lifestyle
References: elitetraveler
The Loft Brooklyn Collection by Clase Azul Tequila is a limited-edition release with 1,000 one-liter pieces exclusively available for purchase in New York City by invitation only. Created to celebrate the bond between Mexico and New York City, the añejo tequila is packaged in vibrant bottles reminiscent of landmarks like the Chrysler Building and the Statue of Liberty, complete with hammered copper caps that tell the story of the statue's natural color before oxidation.
To create the first edition of The Loft Brooklyn Collection, master distiller Viridiana Tinoco opted for a globally inspired process by aging the tequila in American whiskey casks, then finishing it in casks of Calvados, a French apple brandy. As a result, the tequila's depth and richness is compounded for smooth complexity on the palate.
To create the first edition of The Loft Brooklyn Collection, master distiller Viridiana Tinoco opted for a globally inspired process by aging the tequila in American whiskey casks, then finishing it in casks of Calvados, a French apple brandy. As a result, the tequila's depth and richness is compounded for smooth complexity on the palate.
Trend Themes
1. Limited-edition Spirits - The Loft Brooklyn Collection exemplifies the growing trend of exclusive, small-batch releases in the spirits market, attracting collectors and enthusiasts.
2. City-inspired Packaging - With packaging designed to resemble iconic New York City landmarks, brands are increasingly using locale-inspired aesthetics to create a unique visual identity.
3. Cross-cultural Aging Techniques - The use of American whiskey and French Calvados casks to age The Loft Brooklyn Collection highlights a trend towards blending international influences in spirit production.
Industry Implications
1. Luxury Spirits - Items like The Loft Brooklyn Collection are carving a niche in the luxury spirits market, where high-end, artisanal products attract a discerning clientele.
2. Collectible Alcohols - The limited availability and unique design of The Loft Brooklyn Collection appeal to the burgeoning market for collectible alcoholic beverages.
3. Cultural Heritage Products - Exclusive releases like The Loft Brooklyn Collection reflect a growing industry focus on products that celebrate cultural heritage and cross-border relationships.
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