Hotels.com Will Give Couples $5k for Their Future Honeymoon
Grace Mahas — May 8, 2020 — Marketing
Amid the COVID-19 pandemic, many couples have had to postpone their nuptials in an effort to slow the spread of the virus and follow social distancing regulations. To help these disappointed couples out, Hotels.com is giving them the chance to get virtually married by their brand ambassador Captain Obvious, or in lieu of his new title, 'Chaplain Obvious.' The brand will also be offering all newlyweds $5,000 to be used toward the future honeymoon of their dreams.
“When we saw that people were opting to take their wedding ceremonies online, we obviously knew we had the perfect chaplain to them help out,” said Josh Belkin, Vice President of Global Brand at Hotels.com. “With these virtual unions, we’re hoping to take one less stress off couples’ plates by inviting them to get married and take the honeymoon of their dreams once it becomes safe to do so.”
Image Credit: Hotels.com
“When we saw that people were opting to take their wedding ceremonies online, we obviously knew we had the perfect chaplain to them help out,” said Josh Belkin, Vice President of Global Brand at Hotels.com. “With these virtual unions, we’re hoping to take one less stress off couples’ plates by inviting them to get married and take the honeymoon of their dreams once it becomes safe to do so.”
Image Credit: Hotels.com
Trend Themes
1. Virtual Weddings - The ability to participate in virtual wedding ceremonies creates opportunities for businesses in the tech industry to innovate and provide new experiences.
2. Honeymoon Planning Services - Hotels and travel companies can create new services to help couples plan their dream honeymoons with the $5,000 provided by Hotels.com.
3. Remote Celebrations - Businesses in the event planning industry can capitalize on the trend of remote celebrations by providing services to make virtual events more engaging and enjoyable.
Industry Implications
1. Travel - Hotels and travel companies can create new services to help couples plan their dream honeymoons with the $5,000 provided by Hotels.com.
2. Technology - The ability to participate in virtual wedding ceremonies creates opportunities for businesses in the tech industry to innovate and provide new experiences.
3. Event Planning - Businesses in the event planning industry can capitalize on the trend of remote celebrations by providing services to make virtual events more engaging and enjoyable.
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