The Jerry Feightner Project Fights Addiction Through a Web3 Campaign
Elena Rahman — May 2, 2022 — Social Good
References: jerryfeightnerproject
The Jerry Feightner Project is on a mission to fight opioid addictions through an NFT campaign. This month is dedicated to spreading awareness of mental illnesses, including addiction. The project uses the web3 platform to campaign against the illness that took Jerry Feightner's life.
Feightner was a visual artist with Cerebral palsy. The NFT campaign aims to honor the late artist by immortalizing his work on the blockchain. Broken into 39 pieces, each NFT honors one of Feightner's years on Earth.
Moreover, the initiative will be marked by three phases. During the first phase, 10% of all NFT sales will go to the Partnership to End Addiction. Once 50% of NFTs are sold, the Project will launch a billboard campaign in NYC's Times Square to raise awareness about addiction. The final phase will be marked once 100% of the artist's work is sold. The Project will bring the billboard campaign to a national level, targeting areas most affected by the opioid epidemic.
Image Credit: The Jerry Feightner Project
Feightner was a visual artist with Cerebral palsy. The NFT campaign aims to honor the late artist by immortalizing his work on the blockchain. Broken into 39 pieces, each NFT honors one of Feightner's years on Earth.
Moreover, the initiative will be marked by three phases. During the first phase, 10% of all NFT sales will go to the Partnership to End Addiction. Once 50% of NFTs are sold, the Project will launch a billboard campaign in NYC's Times Square to raise awareness about addiction. The final phase will be marked once 100% of the artist's work is sold. The Project will bring the billboard campaign to a national level, targeting areas most affected by the opioid epidemic.
Image Credit: The Jerry Feightner Project
Trend Themes
1. Blockchain NFT Campaigns - The trend of using blockchain and NFTs for charitable campaigns and social causes opens up disruptive innovation opportunities for the art, nonprofit, and healthcare industries.
2. Web3 Mental Health Campaigns - The trend of using web3 and blockchain technology to raise awareness about mental health issues can lead to disruptive innovation opportunities for the healthcare, technology, and social media industries.
3. Nft-based Fundraising - The trend of using NFTs for fundraising purposes presents disruptive innovation opportunities for the nonprofit, arts, and entertainment industries.
Industry Implications
1. Art - The use of blockchain and NFTs for fundraising and preserving artworks creates potential disruptive innovation opportunities for the art industry.
2. Nonprofit - The use of NFTs for fundraising presents disruptive innovation opportunities for the nonprofit industry as it opens up new avenues for donations and charitable outreach.
3. Healthcare - The use of web3 and blockchain technology to raise awareness and funds for mental health issues, such as addiction, presents potential disruptive innovation opportunities for the healthcare industry.
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