Unilever Taps Robomart to Launch 'The Ice Cream Shop'
Niko Pajkovic — October 31, 2022 — Lifestyle
References: robomart.co & grocerants.blogspot
Leading international CPG company Unilever has teamed up with Robomart to target Generation Alpha, the youngest demographic born between 2010 and 2025. The decision to reach Gen Alpha by Unilever shouldn't come as a surprise considering this new generation is expected to become the largest population in the world by 2025.
The new partnership arrives in the form of Unilever's 'The Ice Cream Shop,' a mobile ice cream delivery vehicle that customers can summon via an easy-to-use app. According to the company, once an order is placed, the ice cream truck will arrive at users' doors in minutes.
The new "store on wheels" will carry a range of ice creams and other frozen treats from brands including Breyers, Ben & Jerry's, Magnum, Good Humour, and Talenti.
Image Credit: Robomart
The new partnership arrives in the form of Unilever's 'The Ice Cream Shop,' a mobile ice cream delivery vehicle that customers can summon via an easy-to-use app. According to the company, once an order is placed, the ice cream truck will arrive at users' doors in minutes.
The new "store on wheels" will carry a range of ice creams and other frozen treats from brands including Breyers, Ben & Jerry's, Magnum, Good Humour, and Talenti.
Image Credit: Robomart
Trend Themes
1. Gen Alpha Targeted Marketing - Marketing campaigns targeting Generation Alpha, born between 2010 and 2025, will become increasingly popular
2. Mobile Delivery Services - Brands partnering with delivery services to offer mobile delivery is becoming a disruptive innovation in the CPG industry
3. Instant Gratification Shopping - Customers' demand for instant gratification is leading brands to explore fast delivery options through digital channels
Industry Implications
1. CPG - The CPG industry is increasingly exploring opportunities to reach Gen Alpha, the youngest demographic
2. Delivery Services - Delivery services are becoming critical partners for CPG companies offering fast and easy delivery
3. Digital Commerce - Digital commerce is emerging as an essential platform to meet customers' demands for fast and convenient shopping experiences
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