Mars Teamed Up with Store-Hailing Service Conjure
Laura McQuarrie — March 6, 2023 — Business
References: mars & prnewswire
Store-hailing service Conjure and Mars teamed up to revamp the mobile ice cream store concept for the summer. Like an ice cream truck that roams the neighborhood—but better—this new store-hailing pilot for Mars' ice cream portfolio allows customers to order ice cream from their smartphones and have it delivered to their location in a matter of minutes.
This new kind of on-demand ice cream store will first launch in Hollywood, Los Angeles this spring, and there are plans in place to expand this service to even more locations later in the year. To start, consumers will be able to buy a variety of cooling summertime snacks like cookie sandwiches, ice cream pints and ice cream bars from beloved brands like M&M's, Snickers and Twix.
This new kind of on-demand ice cream store will first launch in Hollywood, Los Angeles this spring, and there are plans in place to expand this service to even more locations later in the year. To start, consumers will be able to buy a variety of cooling summertime snacks like cookie sandwiches, ice cream pints and ice cream bars from beloved brands like M&M's, Snickers and Twix.
Trend Themes
1. On-demand Mobile Stores - The concept of on-demand mobile stores has the potential to disrupt the traditional brick-and-mortar retail industry.
2. Store-hailing Services - Store-hailing services have the potential to revolutionize how customers order and receive products.
3. Mobile Ordering and Delivery - The growing trend of mobile ordering and delivery offers opportunities for businesses to innovate and offer more convenient services.
Industry Implications
1. Retail Industry - The retail industry can benefit from incorporating on-demand mobile stores into their business models to offer more convenience and reach customers where they are.
2. Food and Beverage Industry - The food and beverage industry can explore the use of store-hailing services to expand their customer base and offer more delivery options.
3. Mobile App Industry - The mobile app industry has an opportunity to innovate by developing platforms that streamline the mobile ordering and delivery process for businesses and customers alike.
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