The Ice Co. Party Ice is Arriving in the UK Ahead of Summer
Michael Hemsworth — February 17, 2022 — Marketing
References: theiceco & conveniencestore
The Ice Co. Party Ice is being launched by the brand in the UK to provide shoppers with the ability to pick up a small portion of ice that is perfect for when they're heading to a friend's place or the party this summer.
The ice comes in one-kilogram bags that are much easier for placement in smaller freezers and are easy for shoppers to purchase when picking up their favorite drinks or snacks. The product was developed especially with the convenience store shopper in mind.
Managing Director Polly Metcalfe commented on the new The Ice Co. Party Ice saying, "We’re really excited to be launching our smaller Party Ice packs - it’s a great opportunity to tap into the convenience market alongside a well-established brand that has over 30 years’ trading experience. The 1kg format actually doubles the number of sellable units in the same space, making the same space almost twice as profitable. There’s also less stock replenishment required due to a higher volume of bags in the first instance. For the end customer, it provides a smaller pack solution for added convenience. And for customers who require a bigger pack, they can purchase more units, which equals a bigger basket spend.”
The ice comes in one-kilogram bags that are much easier for placement in smaller freezers and are easy for shoppers to purchase when picking up their favorite drinks or snacks. The product was developed especially with the convenience store shopper in mind.
Managing Director Polly Metcalfe commented on the new The Ice Co. Party Ice saying, "We’re really excited to be launching our smaller Party Ice packs - it’s a great opportunity to tap into the convenience market alongside a well-established brand that has over 30 years’ trading experience. The 1kg format actually doubles the number of sellable units in the same space, making the same space almost twice as profitable. There’s also less stock replenishment required due to a higher volume of bags in the first instance. For the end customer, it provides a smaller pack solution for added convenience. And for customers who require a bigger pack, they can purchase more units, which equals a bigger basket spend.”
Trend Themes
1. Prepackaged Party Ice - There is an opportunity to explore new packaging solutions that are even more convenient and innovative for prepackaged party ice products.
2. Convenience Store Products - The trend towards providing convenient, smaller-sized products offers opportunities for brands to tap into the convenience store market with innovative products tailored for this segment.
3. Small Format Ice Products - The rise of smaller, more convenient ice products presents opportunities to develop new, smaller capacity ice-making machines to target the convenience store and small business segments.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on convenient, smaller packaging solutions like prepackaged party ice to appeal to convenience-focused consumers.
2. Retail - The retail industry can tap into the demand for convenience by offering shoppers innovative, prepackaged products that are tailored for smaller freezers and convenience store shoppers.
3. Home Appliances - There is an opportunity in the home appliances sector to develop ice-making machines that cater to the needs of small businesses and convenience stores, offering a more compact design and smaller capacity.
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