The Gym Kitchen Food-to-Go is Launching into Tesco
Michael Hemsworth — July 11, 2024 — Lifestyle
References: thegymkitchen & retailtimes
The Gym Kitchen Food-to-Go range is one of the latest offerings from the brand crafted with taste, nutrition and convenience in mind to make it a must-try amongst active, busy consumers in the UK.
The food range is arriving as a Tesco exclusive where shoppers can choose from the BBQ Chicken Pasta, Chicken Katsu Wrap and Chicken Tikka Bites, which are priced at £2.85, £3 and £1.30, respectively. The offerings are each perfect for lunch or snacking occasions and are arriving alongside the Instant High Protein Noodle Pots in Chicken & Mushroom and Curry flavors. The brand's Frozen Meals range is also being expanded at Sainsbury's with the Chicken Tikka Masala, Chicken & Chorizo Paella and Meat Feast Pasta.
Founder Segun Akinwoleola spoke on The Gym Kitchen Food-to-Go range and additional offerings saying, "Expanding The Gym Kitchen proposition across multiple categories is central to our mission to make healthy, wholesome high protein options accessible to everyone and we want to thank all our retail partners for their support in making this happen.”
The food range is arriving as a Tesco exclusive where shoppers can choose from the BBQ Chicken Pasta, Chicken Katsu Wrap and Chicken Tikka Bites, which are priced at £2.85, £3 and £1.30, respectively. The offerings are each perfect for lunch or snacking occasions and are arriving alongside the Instant High Protein Noodle Pots in Chicken & Mushroom and Curry flavors. The brand's Frozen Meals range is also being expanded at Sainsbury's with the Chicken Tikka Masala, Chicken & Chorizo Paella and Meat Feast Pasta.
Founder Segun Akinwoleola spoke on The Gym Kitchen Food-to-Go range and additional offerings saying, "Expanding The Gym Kitchen proposition across multiple categories is central to our mission to make healthy, wholesome high protein options accessible to everyone and we want to thank all our retail partners for their support in making this happen.”
Trend Themes
1. Protein-packed Convenience Foods - The increasing preference for grab-and-go protein meals highlights an opportunity for expanding convenient, nutritionally dense food choices.
2. High-protein Ready Meals - With the expansion into frozen meals, there is a growing trend towards high-protein ready-to-eat options that cater to health-conscious consumers.
3. Retail Partnerships for Health Foods - Expansion through exclusive retail partnerships, such as the one with Tesco, indicates a trend towards collaboration for increased product accessibility in the health food market.
Industry Implications
1. Health Food Retail - The health food retail industry is evolving quickly with the rise of high-protein, ready-to-eat meals that meet the demands of busy, health-conscious consumers.
2. Convenience Food Manufacturing - Manufacturers focusing on nutritious, convenient meals can capitalize on the growing market of high-protein food products that cater to active lifestyles.
3. Fitness-oriented Food Products - The fitness-oriented food industry is seeing an influx of innovative products designed to provide quick, healthy protein options for those with active lifestyles.
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